It is impossible to create your brand without the six “P’s.” The same applies to those who are using only face and name self branding. They are Passion, Position, Packaging, Promoting, Profit, and understanding how to be prosperous.
A passion based business will always do better than one where the owners are not. The reason for this is when you are “selling;” passion plays a large role. People who have a passion will keep learning, and passion will help a person through the rough times.
This covers more than positioning yourself in front of your target audience. You have to position yourself with like-minded people who are ahead of you. Those are the people who are going to give you a boost as you go. Some may help financially however most will be the ones who give you a pat on the back when you do something good. This is done by building relationships with people you meet both online and off.
Packaging deals with the package people will see when they meet you. This is where your talents and the talents of others build your reputation and show your image and identity. Show potential clients what you have to offer.
Last night we saw a Pinterest page which could use some improvement. The page was not branded at all; it was put together in a way where someone who wanted the product knew exactly what to expect, yet the page builder missed the point. People buy from people.
This is where we see a lot of marketers missing the point. They are promoting a product first. Using Zig Ziglar as an example of the right way, Zig promoted himself and showed others how to do the same. Brand you first then worry about the product.
This is the reason you are doing what you do. The only person who can change the amount you are earning is you. If you find you are not doing as well as you should go back to the four above and make changes. If people are not buying from you, you are missing one of the points above.
Smart marketers plan on residual income. They want to work less if at all and still have an income coming in. According to statistics only two percent of internet marketers get this right. Between the stock market and housing market many baby boomers are finding the nest egg they planned on for retirement is no longer there. This makes a residual income important for them. Most don’t want to try to survive on 40% of what they couldn’t survive on before retirement. The best vehicle for a steady or ever increasing income is finding a way to have residual income.
The Six “P’s” will put your brand where it should be
If your brand is based on personal passion you will become good at what you do. Proper positioning will have you working with the people who can be of the most help as well as in front of your audience. How you put your package together will entice readers and buyers. With your package you should be promoting you not your product. If you get this right you will be in profit. When you have you will be well on your way to being prosperous.
© December 6, 2012 11:00 AM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved.