According to Matt Cutts of Google a large number of backlinks not related to your keywords or your brand is bad. You don’t want linked to products your customers have no interest in. These can actually do you more harm than good. Bargain basement companies can actually cost you in long term pagerank.
Backlinks you build yourself are better
You know what your website is furnishing; as well as what keywords you are using. The bargain basement company you hire doesn’t care. They are going to build backlinks to any website they think they can. In essence they are spamming hoping someone doesn’t have filtering. They also hope to give just enough information to filtered sites in a general way in hopes the blog owner will let it by.
You don’t need a lot of of them
People are ranking really well with very few back links. If you believe you really need them create them through article directories and use the pyramid system linking you own articles. This is well accepted by search engines.
The pyramid system explained
Simply stated you are linking to your own work. It also gives you more leeway in the keywords you can rank for. The best approach is linking to your own work. First write a few articles which link to your website, then write articles which link to those articles. This will help raise you rank with information you know relates to your niche. Make sure these contain information of value to those in your niche.
Google + authorship
If you have claimed authorship for your blog this is going to give you a PR10 link along with other perks. They say that not every article you write will show up with your picture next to the Meta description. Enough should though once you have proven yourself as an expert author.
Other forms of links
Social media links especially from social sharing are the best you can get. Most social media are PR10 links. Google wants to see them especially from social sharing. Dot edu backlinks come in second. Those are hard to get at least for us. They let a search engine know you are considered an expert in your field.
How many do you need?
The last we heard 25 is plenty. From that point on they will build on their own. This is provided they are high page rank and relate to your keywords. This is not something which should be trusted to some overseas company, or any company who is giving you a bargain basement price.
Choosing a search engine optimization company
If you use a Search engine optimization company choose one which already has a track record. You want it in writing how your links will be created. Take your time to read how they will be created as well as checking out how they have been created.
How can you check?
Alexa shows who you are linked to. All you have to do is look there. Once you learn how it isn’t hard to do. They don’t show up immediately. There have been times when it has taken about a month for us personally.
How do you build links search engines love?
Content the readers are commenting on and sharing will do this for you. If you write to your audience giving them information of value chances are good some will share. The best idea is to put your article link on your social media. The people who are liking you, +1 you and tweet your work are the best ones to gauge if your work suits them.
Who should you trust?
Our money is on Matt Cutts. Since he is the one who is behind Panda and Penguin he shoots straight from the hip. What he wants is the same thing every search engine wants.
This was written after receiving 161 unusable comments to our website blog in a single day.
They, search engines, are looking for quality content written to keywords which search engine users are typing into the search bar. Search engines are also looking for websites which deliver what a searcher wants. So although a few backlinks is still a good idea you don’t need anywhere near as many as it used to take. Now if you use a bargain basement company chances are it will hurt more than help.
©June 13, 2013 11:55 PM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved