Small business branding doesn’t always go smoothly. At times, you may find that some things simply don’t work. Below are six situations you may find yourself in, and the solutions offered by Lisech:
Brand situation #1:
How can I reach the audience I am trying to reach?
There is always a specific audience that will have more interest than any other.
Market and keyword research is something that is necessary to determine who will be most interested in your offer.
Solution:
Market research then keyword choices that reach the correct audience. With search engine optimization to those keywords, and non SEO work that entices those who find me through searches to visit my website.
Branding situation #2:
My beautiful website isn’t functioning or I don’t have one. Beauty is what many web designers make you believe you need.
Function should always be more important than how beautiful something looks.
The only question you need answered is will it convert lookers to buyers?
Solution:
A website designer who understands what a websites function truly is. Every website is part of a funnel. It can be the first and last opportunity to convince visitors to become buyers. A websites most important functions are to provide a way for people to purchase, and to reach those who are still on the fence again.
Brand situation #3:
How will I present myself on the internet?
Every brand in existence uses some type of social media to reach customers.
How should I be presented on them?
Solution:
Creating graphics that speak to your audience on social media. Built in a way that no matter what social media you use, it shows people the value of your company.
Branding situation #4:
How can I reach the audience I am trying to reach?
There is always a specific audience that will have more interest than any other.
Market research is something that is necessary to determine your correct audience.
Solution:
Building a cohesive brand that speaks to your audience in the language they understand and believe belongs in your
niche.
Brand situation #5:
What is the most important thing I can do to help people understand who I am and what I stand for?
Solution:
Help you understand your brand voice. This is a combination of you and what your audience expects.
Branding situation #6:
It takes 7 to 10 exposures to a business before people become buyers.
Today people research before they buy. How can I be set up so I can reach those who visit my website yet haven’t become buyers?
Solution:
Help you set up a way to reach those who visit and leave before they buy.
This can either be “traditional or non traditional.” The most important part is that you can reach them again.
In conclusion:
Is your branding journey progressing as you want it to? If not, talk to us. Click Here to contact us.