Using AI for email marketing opens many new doors, even for small business owners. Used correctly, it can have a tremendous impact on your conversion rates and profits.
Is email marketing still useful in 2023?
Well, consider this: Email is still the most personal form of communication, with the least distractions – even in 2023. Once your prospect opens your email, you have their undivided attention.
Combine that with the fact that having a list of prospects you can email repeatedly (as opposed to the majority of your website visitors leaving empty handed), and you can see how this is invaluable to any business.
Even if you sell only ONE item, which people to not buy repeatedly, you can still use the mailing list to offer related products on which you are paid a commission.
How does AI email marketing work?
In broad terms, it monitors user behavior, and a pre-determined set of rules determines which email to send next. That way, each person on your mailing list receives content they are most likely to be interested in, and which is most likely to convert them from being subscribers to being customers or clients.
Fair enough, you will need more emails in your drip feed sequence, because not every email will be delivered to everyone. But at the end of the day, the cost of setting it up is small compared to the potential yields.
Here are 6 ways in which AI email marketing increases conversions.
1. Use a chatbot to determine interests:
Instead of simply having a signup form to your mailing list or newsletter, a properly set up AI chatbot can converse intelligently with visitors to your website, and use the information collected to decide which email series the prospect should be most interested in.
While all of your prospects can still go onto one list, each of them will receive an email series tailor made according to their needs.
2. Send emails according to user behavior:
Do you find the people are not opening your emails? Or do you find that they read your emails, but fail to take action? Using AI-driven email marketing, you can then send a few emails on different topics to see what they respond to. Once you see which ones they react to, the system can then send more of the same.
3. Split testing:
As time goes on, people’s interests and what they respond to inevitably changes. Employing AI in your email marketing allows you to split test different topics, subject lines, hooks and calls to action. It even allows you to split test landing pages when a subscriber clicks through.
You can test and optimize one thing at a time, and systematically increase your conversion rate.
4. Segmentation and personalization:
Aside from being able to address the prospect by their first name, using AI also allows you to segment people on the list according to their behavior and interests.
As a result, whenever you add new emails to the system, the AI will know exactly which subscribers will be most likely to engage with which emails, and determine which emails should be sent to which subscribers.
5. Predictive analytics:
As the AI email system gathers more and more information, it will become better and better at predicting the open rates and click through rates of any new email you add to the system.
It will also become better at predicting which topics and subject lines will be more likely to be of interest to specific segments, taking the guesswork out of email creation.
6. Improve email deliver-ability:
The deliver-ability of your emails depend on various factors, including the subject line, content and links in the email. Using AI for email marketing increases conversions by helping you craft (or craft for you) emails that will hit the inboxes of as many subscribers as possible.
Using AI-driven email marketing requires a wider selection of emails than a traditional email funnel. How may will depend on what you offer, and who your potential clients or customers are.
However, once it is all set up, it is simply a matter of allowing the AI to test and collect data about subscriber behavior. As it collects more and more data, it will become better and better at “sending the right email to the right person at the right time”.
At the end of the day, the AI email system will do much of the job of an email marketing expert, at a fraction of the cost.