Most small businesses don’t have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them. Sadly, many small business owners do in fact waste large portions of their marketing budgets, and it’s not because of a lack of effort… The issues are caused by habits. On […]
Eight Marketing Habits That Waste Money Read More »
Many small business owners ask themselves: Is Online Advertising Worth It? Some businesses see great results, while others find it to be an endless money pit with not much to show for it. It is easy to burn through your entire budget very quickly if you don’t know what you are doing. But then again,
The Pros and Cons of Online Advertising for Small Businesses Read More »
It happens so often… A small business owner commissions the creation of a website, and it looks great. But nothing happens. No phone calls, no contact form submissions (aside from the usual spam), and you start questioning everything: Am I just not good with technology? Does a website even work for my kind of business?
Why Isn’t My Website Bringing in Customers? Read More »
The reality is that most small, local businesses simply don’t have big advertising budgets. However, when done correctly, local promotions can be quite effective. Fair enough, the results will vary depending on your industry and a few other variables, but it is still possible to run successful promotions without breaking the bank. And without over-complicating
Seven Steps to Run Low-Cost Local Promotions That Actually Work Read More »
Between the pressures of operating your own business and a sense of general overwhelm, marketing often gets pushed aside. It becomes “just one more thing” on a very long to-do list. However, there is this old expression that says: If you fail to plan, you plan to fail. Having an actual marketing plan in place
How to Plan a Month of Marketing in One Afternoon – Seven Steps Read More »
Here’s the brutal truth that many small business owners never understand: People prefer to buy from businesses they trust. Only when no other option is available, or if they cannot afford to buy from the trusted option, will they look elsewhere. Depending on the market you serve, that could mean that you are competing against
Building Brand Trust – Six Simple Steps Any Small Business Can Take Read More »
The reality is that, despite all of the available information and tools, most small businesses struggle with marketing. What nobody tells you is that marketing can be confusing. Especially when you keep in mind all of the “experts” online who often give conflicting advice. That makes it hard to figure out who the real experts
How to Craft a Marketing Plan For Your Small Business in Six Steps Read More »
As discussed in our previous article about content repurposing, it is something that can provide incredible leverage if you keep at it. However, many people feel it is simply too much work, or that it would cost to much to outsource. Others try to do too much, become overwhelmed, and quit. The reality is that
How to Create a Content Repurposing Plan That Works for You Read More »
When it comes to marketing and advertising, and sometimes even branding, many small business owners consider the terms to be interchangeable. Of course, that excludes those who think branding is having a company name and a logo… The reality, however, is that knowing the differences between each of these will allow you to formulate a
What is The Difference Between Branding, Marketing, and Advertising? Read More »
Two weeks ago, we published a blog post about content repurposing. After all, many successful people advocate it, right? And given the effort vs reward ratio, it makes sense, right? While we have done some repurposing from time to time, we decided to do it more efficiently, and explore the full extent of its potential…
The Content Repurposing Experiment: Was it Worth it? Read More »
