Think about it… Have you ever chosen to trust one business over another, without knowing exactly why? Customers often make quick judgements, focusing on visual cues. But wouldn’t that mean that you need deep pockets to compete? After all, if looks is what you are judged on… Not quite. It’s not so much about looks […]
How Colors, Fonts, and Logos Influence Customer Perception of Your Brand Read More »
The internet has made marketing more accessible for everyone. Unfortunately, that resulted in steadily growing competition among sellers, and increasing expectations among potential customers. In fact, many small business owners feel that marketing has become a full-time job: You have too many platforms you need to compete on. “Everybody is an expert”, so the mass
Seven Simple Marketing Strategies for Overwhelmed Business Owners Read More »
When it comes to Google business profiles, the sad reality is this: Many small business owners rush through setting it up, and never bother to revisit it. But they miss several critical things about local business pages on Google: a. Those pages show up before any other search results when conducting a search on Google.
15 Overlooked Google Business Profile Settings That Can Improve Visibility Read More »
Building trust is what building a brand is all about. However, traditional advertising – even online – has become very expensive indeed. As a result, it is simply just ignored, and small business owners hope it will happen naturally. But what about the people who never met any one of your existing customers? How do
Most small businesses don’t have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them. Sadly, many small business owners do in fact waste large portions of their marketing budgets, and it’s not because of a lack of effort… The issues are caused by habits. On
Eight Marketing Habits That Waste Money Read More »
Many small business owners ask themselves: Is Online Advertising Worth It? Some businesses see great results, while others find it to be an endless money pit with not much to show for it. It is easy to burn through your entire budget very quickly if you don’t know what you are doing. But then again,
The Pros and Cons of Online Advertising for Small Businesses Read More »
It happens so often… A small business owner commissions the creation of a website, and it looks great. But nothing happens. No phone calls, no contact form submissions (aside from the usual spam), and you start questioning everything: Am I just not good with technology? Does a website even work for my kind of business?
Why Isn’t My Website Bringing in Customers? Read More »
The reality is that most small, local businesses simply don’t have big advertising budgets. However, when done correctly, local promotions can be quite effective. Fair enough, the results will vary depending on your industry and a few other variables, but it is still possible to run successful promotions without breaking the bank. And without over-complicating
Seven Steps to Run Low-Cost Local Promotions That Actually Work Read More »
Between the pressures of operating your own business and a sense of general overwhelm, marketing often gets pushed aside. It becomes “just one more thing” on a very long to-do list. However, there is this old expression that says: If you fail to plan, you plan to fail. Having an actual marketing plan in place
How to Plan a Month of Marketing in One Afternoon – Seven Steps Read More »
Here’s the brutal truth that many small business owners never understand: People prefer to buy from businesses they trust. Only when no other option is available, or if they cannot afford to buy from the trusted option, will they look elsewhere. Depending on the market you serve, that could mean that you are competing against
Building Brand Trust – Six Simple Steps Any Small Business Can Take Read More »
