Lisech

Which of These 7 Social Media Sites Should You Use for Marketing?

Choosing a social media site for your marketing can be challenging. Many small startups fall into the trap of “trying to be everywhere”, and eventually giving up altogether. Being everywhere requires spending a lot of time online, and most small companies cannot dedicate that amount of time. Many experts agree that, instead of trying to …

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Three Ways to Increase Marketing Output Without Breaking the Bank

Can you increase marketing output without substantially increasing the cost? In some cases you may not have a choice. However, even if you do have a choice, it makes sense to squeeze the most possible value from your advertising spend.   Here are three ways to increase marketing output without linear cost increases:   1. …

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Three Things to Look For When Considering an Auto Response System Provider

Making use of an auto response service is about much more than just having an “out of office” reply set up. It’s about accumulating and managing a list of potential clients or customers. This includes the capture of email addresses for future follow-ups, which can be automated. A professional auto response service also facilitates the …

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Everybody is an “expert” – but we don’t claim to be

When it comes to “marketing agencies”, you will find the marketplace flooded with “experts”. Allow me to explain… Seth Godin was quoted out of context. When he created the old “Squidoo” platform, he said “everybody is an expert”. He meant that everybody is good at something. Fast forward a decade or so, and people seem …

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How can I simplify my marketing? 5 Tips for more efficient marketing

Many small business owners struggle with their marketing. They work so hard to just “do business” that marketing becomes a time consuming chore. This is how you can simplify it all, and spend less time on it. 1. At the start, focus on one channel: Instead of wanting to be “everywhere”, rather concentrate on taking …

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