For many small business owners, consistent social media activity is challenging. There is just so much to do, and social media tends to be pushed further and further down the list in favour of other business activities. But is it really an issue? What happens if you just “post whenever you get around to it”? […]
Do You Need to be Consistent in Your Social Media Marketing? Read More »
Some people would like to believe that email marketing has reached its expiration date. That argument has been thrown around for several years. Yet, when it comes to results, email marketing consistently outperforms other forms of automated follow-up. Fair enough, email marketing techniques have improved along the way, and AI opened up even more possibilities.
What is The Best Way to Build a List of Email Prospects? Read More »
Most small business websites lose 95% or more of the visitors that come their way. Sadly, most owners never even bother to look at their site’s statistics, so they never even know that this is happening. Note: For many local business owners, having a website is a distraction from running their business. They just want
3 Ways to Stop Your Website From Losing Customers Read More »
The majority of startup companies and small businesses either hire a website creator or find a friend to create their website for little or nothing. The company they hire or the person they have to create the website have little or no knowledge of marketing. Why does your website exist, or why will it exist?
What does website design have to do with marketing? Read More »
Many small business owners don’t look at their websites through the eyes of their visitors. As long as it looks good to them, they are happy to sign off. Even worse, very few web designers look at the websites they build through the eyes of the prospective visitor. They just want to make it look
How Do Visitors REALLY Experience Your Website? Read More »
For the sake of convenience, many small business owners want to have as little to do with their websites as possible. They will pay someone else to register the domain, host the website, and maintain it. Then they will simply pay their monthly fee, and forget about it. (All while the web design company keeps
Does Your Web Designer Own YOU? Read More »
Over the years, having built many websites for many clients, and fixed many non-performing websites. Many of those were stunning-looking designs. But here’s the thing: Building a website that “looks cool” is not enough. To make it worse, many, many web designers out there have no idea how a website is supposed to work. Not
6 Things That are More Important Than Your Website’s Design Read More »
Google is always striving to give their search engine users the best possible user experience. Over the years they took countless steps to prevent poor quality web pages from showing up in their search results. Unfortunately, there were two ways in which they got it wrong – big time. And it affects both search engine
Two Ways in Which Google Really Messed up the Search Results Read More »
There is a great debate going on about the use of AI content, especially on your own website or blog. Should you be using it, or not? The answer may be a bit more complex than you think… There are a few things you want to keep in mind. Some of them are about the
The Great Debate – Should You Use AI Content on Your Website? Read More »
On the one hand, having a personal brand doesn’t make much sense. After all, it’s not that easy to sell. It’s not usually regarded as a business asset… But should it be? The trend in personal branding: Several wealthy people have built solid personal brands over the years. It is a notable departure from the
Do You Need a Personal Brand? Read More »
