Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, continue reading: Founders and small business owners often compile an offer without giving it a second thought. Will people actually want what they want to offer? Do they even know they need it? Packaging
Do Your Potential Customers Know They Want Solutions To Their Challenges? Read More »
Don’t like to read? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Many owners of small businesses spend plenty of money and time towards marketing, but most of them aren’t sure if it is really working – or if they do see
Checklist: Is Your Small Business Marketing Working? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: For most small business owners, market research appear to fall into two categories: A. Expensive marketing consulting services, or… B. Just “trusting their gut”. While scenario B might, depending on your
19 Simple Market Research Tips for Small Business Owners Read More »
Don’t like reading? Listen tot he audio version: If you listened to the audio version, you may want to Click Here. Otherwise, read on: You created a task-focused landing page. It looks great. You start driving traffic to it. But… Nothing happens. It is receiving plenty of visitors, but none of them are converting into
11 Reasons Why Your Landing Page Doesn’t Convert Visitors Into Buyers or Leads Read More »
Don’t like reading? Try the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Yes, you hear it over and over again. Some people can “make anything go viral”. Most marketing agencies believe they “can market any business” – yet they do not have the required
Does My Marketing Strategy Reach My Ideal Customer? 5 Things To Keep In Mind Read More »
Don’t like reading? Listen tot he audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: It seems that almost everyone has “marketing hacks” which are supposed to help your small business grow at an exponential rate. However, when you start digging a little deeper, you will
5 Marketing ‘Hacks’ That Actually Waste Your Time – And What Works Instead Read More »
Don’t like reading? Listen to the audio version instead: If you listened tot he audio,you may want to Click Here. Otherwise, read on: Many small business owners “just want a website”. In fact, we have even had requests for “a one page website”. It appears that, for most small business owners, their website is last
Does Your Website Have These Ten Basics in Place? Read More »
Ever since mainstream AI became available to the public in the form of ChatGPT, many small business owners use it as their go-to tool for anything relating to marketing and business. On the one hand, it seems phenomenal. It can come up with detailed responses and plans in a matter of seconds. Fantastic, right? Well,
Can You Trust ChatGPT With Your Marketing Strategy? Read More »
Everybody seems to be raging about AI – and rightly so. It is a phenomenal tool if used correctly. Fair enough, used incorrectly it can do loads of damage to your business brand, or at the very least hamper your growth. But it is a phenomenal tool nonetheless. Here are some insights as to how
20 Insightful AI Marketing Statistics in 2025 Read More »
Depending on what you offer, and what the landscape in your industry looks like, competing on price alone might be a good idea in some cases… But mostly, it is a terrible idea – based on what we learned from experience. Yes, it seems counter-intuitive. Logic tells us that we need to lower our prices
The Dangers of Positioning Your Services Brand on Price Alone Read More »
