How Can You Reach Prospects Outside Your Sphere of Social Media Influence?

Ever since Facebook started gaining traction more than a decade ago, more and more small business owners have been turning towards social media to reach potential customers or clients. For some of them, the results were astounding, while many others simply found their voices were lost in the crowd. If you fall into the latter …

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5 Ways in Which a Small Business Marketing Consultant Can Help You

Many people consider small business marketing consultants a waste of money. And in some cases they are. After all, nowadays “everybody is an expert”, and every second person has “a marketing agency”. While you will definitely have to do some due diligence, it’s not all doom and gloom. 5 Ways in which a small business …

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Do You Have a Short Form Video Strategy for Your Small Business?

When asked if they have a short from video strategy, most small business owners tend to respond with “I put up a video once or twice a week”. Sadly, while most business owners understand the concept of business strategy, not many understand the difference between strategy and tactics when it comes to online marketing. A …

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