While many small business owners are spending lots of money on paid ads and social media marketing, they may be overlooking the value of the “humble” local communities. Chasing followers on social media can be a nightmare, given the constantly-changing social media landscape. All of the big players frequently adjust their algorithms in the hope […]
Can You Leverage the Power of Micro-Communities for Marketing? Read More »
The short answer: For now, it depends on your industry and economics. Allow me to explain… 68% of all google searches ending without a click. On the one hand we need to keep in mind that in the past, that percentage was around 45%. So theoretically, it means that things are not that bad. It
Is SEO still worth it? Read More »
Many “marketing coaches” or “brand consultants” will tell you to simply post more often… But the reality is that, as a small business owner – or even worse as a micro-business owner – you are already spread very thin. You have to sell, acquire customers or clients, deliver the products or service, manage staff and
How Can You Build Visibility Without Becoming a Full-Time Content Creator? Read More »
We live in an age of instant gratification. Along with that, people have reached a point where they make decisions very quickly – including decisions about your brand. Whether the decision is fair nor not, people form opinions about your brand within seconds. Does your brand inspire confidence? Does it carry credibility? It’s not just
10 Signs Your Branding May Be Hurting Customer Trust Read More »
When our local gardening service started his business more than a decade ago, he didn’t have a blog or a website. He didn’t have a marketing budget. Despite all of that, his neighbors trusted him, and started hiring him. Why? Because he knew their names, knew which sports teams each one supported, and he always
Three Ways to Build Trust Without a Big Brand Name Read More »
Think about it… Have you ever chosen to trust one business over another, without knowing exactly why? Customers often make quick judgements, focusing on visual cues. But wouldn’t that mean that you need deep pockets to compete? After all, if looks is what you are judged on… Not quite. It’s not so much about looks
How Colors, Fonts, and Logos Influence Customer Perception of Your Brand Read More »
The internet has made marketing more accessible for everyone. Unfortunately, that resulted in steadily growing competition among sellers, and increasing expectations among potential customers. In fact, many small business owners feel that marketing has become a full-time job: You have too many platforms you need to compete on. “Everybody is an expert”, so the mass
Seven Simple Marketing Strategies for Overwhelmed Business Owners Read More »
When it comes to Google business profiles, the sad reality is this: Many small business owners rush through setting it up, and never bother to revisit it. But they miss several critical things about local business pages on Google: a. Those pages show up before any other search results when conducting a search on Google.
15 Overlooked Google Business Profile Settings That Can Improve Visibility Read More »
Building trust is what building a brand is all about. However, traditional advertising – even online – has become very expensive indeed. As a result, it is simply just ignored, and small business owners hope it will happen naturally. But what about the people who never met any one of your existing customers? How do
Most small businesses don’t have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them. Sadly, many small business owners do in fact waste large portions of their marketing budgets, and it’s not because of a lack of effort… The issues are caused by habits. On
Eight Marketing Habits That Waste Money Read More »
