Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Small business owners who stem from GenX often find themselves dealing with a lot, even before it comes to marketing. On the one hand they have to run the business effectively […]
5 Marketing Tips for Senior Small Business Owners Read More »
Don’t like reading? Listen to the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: Content marketing is a double-edged sword… On the one hand, you want to say enough to stand out as a provider of value content, but on the other hand… Well, have you
Does Your Content Marketing Say Too Much? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on. At one point in time, we wondered whether Linkedin was worth using for marketing Lisech… Typically, we prefer to work with older clients (small business owners) – people who are past
How Much of Your Target Market is on Linkedin? Read More »
Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: At times it is interesting to see how people use buzzwords which they have no grasp of. Words like “social media marketing” and “just use AI”… The sad reality is that there
Does Your Social Media Presence Command Attention? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on. For many years, it has been argued that email remains the most intimate form of communication. It contains the fewest distractions, and in most cases, you have the reader’s undivided attention
Is This Better Than Email Marketing? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on. Many marketing consultants will tell you that, when it comes to social media marketing, engagement is everything. If you employ their done-for-you services, they will go out of their way to
Are You Chasing the Wrong Metrics in Social Media Marketing? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Zig Ziglar famously said: “Give enough people what they want, and you will be rich.” As a marketing strategy, it sounds simple, right? Just give people the products or services they
Great Marketing Promises Everything The Buyer Wants Read More »
Don’t like reading? Listen to the audio version instead. If you listened to the audio, you may want to Click Here. Otherwise, read on. Many small business owners see content marketing as a waste of time. It takes too long, and it costs time/effort or money – or both – to engage in it. They
Six Reasons Why Content Marketing is Key to Long-Term Business Growth Read More »
Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: After our observations about marketing and branding over the past year, as well as some research, we compiled a short list of major trends to prepare for in 2025. Four of the
Our Five Top Marketing Trends for 2025 Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: AI is changing many landscapes at a rapid pace, including marketing. In fact, some experts believe that up to 300 MILLION jobs will be lost in the course of the next
Is 2025 Your Last Chance to Grow Your Online Market Influence? Read More »
