Marketing is about convincing those who find value in your product or service that you are not only the best choice, you are the only real choice to provide a solution to their situation. Let’s break that down: Marketing is about convincing: At the end of the day, effective marketing is about converting prospects into […]
What is marketing about? Read More »
Choosing a social media site for your marketing can be challenging. Many small startups fall into the trap of “trying to be everywhere”, and eventually giving up altogether. Being everywhere requires spending a lot of time online, and most small companies cannot dedicate that amount of time. Many experts agree that, instead of trying to
Which of These 7 Social Media Sites Should You Use for Marketing? Read More »
Can you increase marketing output without substantially increasing the cost? In some cases you may not have a choice. However, even if you do have a choice, it makes sense to squeeze the most possible value from your advertising spend. Here are three ways to increase marketing output without linear cost increases: 1.
Three Ways to Increase Marketing Output Without Breaking the Bank Read More »
Making use of an auto response service is about much more than just having an “out of office” reply set up. It’s about accumulating and managing a list of potential clients or customers. This includes the capture of email addresses for future follow-ups, which can be automated. A professional auto response service also facilitates the
Three Things to Look For When Considering an Auto Response System Provider Read More »
When creating content, what are your considerations? Do you try to create content which will get likes and shares, or content that your audience can find through Google? In fact, do you pay any attention to what is being created, or do you just leave it up to your designated content creator to “create something
Two Things You Should Always Consider when Creating Content Read More »
Using a graphic designer to create graphics can be expensive. However, in this day and age of social media marketing, the graphics you create have a huge impact on how many people see and interact with your content. Aside from pictures shared on Facebook, Instagram and Twitter, there is also the matter of the “open
Two Ways to Create Graphics Without a Financial Outlay Read More »
When it comes to “marketing agencies”, you will find the marketplace flooded with “experts”. Allow me to explain… Seth Godin was quoted out of context. When he created the old “Squidoo” platform, he said “everybody is an expert”. He meant that everybody is good at something. Fast forward a decade or so, and people seem
Everybody is an “expert” – but we don’t claim to be Read More »
For many small business owners, inbound marketing is just something you do. You just spend as much money and time as you can on content, video content, Graphics, and ship it to social media. Then you hope that some of it works. What if you change your thinking about inbound marketing? Inbound marketing addresses the situation
Nine things to consider when you use inbound marketing Read More »
For many business owners, cold calling and hard selling have been the method of choice which many are trained to believe is the way to generate new leads or sales. There is, however, a totally different marketing model – which professionals refer to as inbound marketing, it is also referred to as pull marketing or
Inbound marketing: 7 ways to attract more customers or clients Read More »
Many small business owners struggle with their marketing. They work so hard to just “do business” that marketing becomes a time consuming chore. This is how you can simplify it all, and spend less time on it. 1. At the start, focus on one channel: Instead of wanting to be “everywhere”, rather concentrate on taking
How can I simplify my marketing? 5 Tips for more efficient marketing Read More »
