Is branding becoming too expensive?

When it comes to branding, many small business owners feel it is simply too expensive. After all, even if you use “free methods”, you still end up either spending your own time on it, or paying an employee to spend time on it – so “free” isn’t really free. On top of that, advertising costs … Read more

6 Common branding situations – and how to solve them

Small business branding doesn’t always go smoothly. At times, you may find that some things simply don’t work. Below are six situations you may find yourself in, and the solutions offered by Lisech: Brand situation #1: How can I reach the audience I am trying to reach? There is always a specific audience that will … Read more