Content marketing

Don’t like reading? Listen to the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: Content marketing is a double-edged sword… On the one hand, you want to say enough to stand out as a provider of value content, but on the other hand… Well, have you […]

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on. At one point in time, we wondered whether Linkedin was worth using for marketing Lisech… Typically, we prefer to work with older clients (small business owners) – people who are past

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: At times it is interesting to see how people use buzzwords which they have no grasp of. Words like “social media marketing” and “just use AI”… The sad reality is that there

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on. Many marketing consultants will tell you that, when it comes to social media marketing, engagement is everything. If you employ their done-for-you services, they will go out of their way to

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: If you have been doing organic video marketing on social networks, you may have noted that your posts are getting fewer likes and comments, and generating fewer new followers. Many small

Don’t like reading? Listen tot he audio version: Social media is changing… And it’s not an unexpected change. In fact, we are surprised it took this long to happen. Social media has been cluttering up for some time now, and it was made worse by the introduction of AI generated content. Not only did AI

Don’t like reading? Listen to the audio version: Yes, you read that right. Video makes up 82% of all content consumed online. While a big chunk of that may be for entertainment, it should give any small business owner some serious food for thought about their marketing. Fair enough, the consumption percentage of video probably

There is a great debate going on about the use of AI content, especially on your own website or blog. Should you be using it, or not? The answer may be a bit more complex than you think… There are a few things you want to keep in mind. Some of them are about the

When it comes to optimizing your videos for Youtube, it is somewhat less complex than optimizing website content for Google. With that being said, however, there are still a few things you may want to pay attention to… (on top of the things we discussed in last week’s blog post about getting more Youtube Exposure)