Most small businesses don’t have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them. Sadly, many small business owners do in fact waste large portions of their marketing budgets, and it’s not because of a lack of effort… The issues are caused by habits. On […]
Eight Marketing Habits That Waste Money Read More »
The reality is that most small, local businesses simply don’t have big advertising budgets. However, when done correctly, local promotions can be quite effective. Fair enough, the results will vary depending on your industry and a few other variables, but it is still possible to run successful promotions without breaking the bank. And without over-complicating
Seven Steps to Run Low-Cost Local Promotions That Actually Work Read More »
Between the pressures of operating your own business and a sense of general overwhelm, marketing often gets pushed aside. It becomes “just one more thing” on a very long to-do list. However, there is this old expression that says: If you fail to plan, you plan to fail. Having an actual marketing plan in place
How to Plan a Month of Marketing in One Afternoon – Seven Steps Read More »
As discussed in our previous article about content repurposing, it is something that can provide incredible leverage if you keep at it. However, many people feel it is simply too much work, or that it would cost to much to outsource. Others try to do too much, become overwhelmed, and quit. The reality is that
How to Create a Content Repurposing Plan That Works for You Read More »
2026 is here. It sneaked up on us. So, what are your marketing plans for 2026? Will you be throwing some more stuff at the wall, and see what sticks? Some smart person once said: As long as you keep doing what you are doing, you will keep on getting what you currently get. Some
What is Your Marketing Strategy for 2026? Read More »
Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Are you disappointed with the results of your small business marketing efforts? Or do you see results, but they are not quite what you hoped for? There are a number of pitfalls
Eight Marketing Mistakes Small Business Owners Make Read More »
Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, continue reading: Founders and small business owners often compile an offer without giving it a second thought. Will people actually want what they want to offer? Do they even know they need it? Packaging
Do Your Potential Customers Know They Want Solutions To Their Challenges? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: For most small business owners, market research appear to fall into two categories: A. Expensive marketing consulting services, or… B. Just “trusting their gut”. While scenario B might, depending on your
19 Simple Market Research Tips for Small Business Owners Read More »
Don’t like reading? Listen tot he audio version: If you listened to the audio version, you may want to Click Here. Otherwise, read on: You created a task-focused landing page. It looks great. You start driving traffic to it. But… Nothing happens. It is receiving plenty of visitors, but none of them are converting into
11 Reasons Why Your Landing Page Doesn’t Convert Visitors Into Buyers or Leads Read More »
Don’t like reading? Listen tot he audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: It seems that almost everyone has “marketing hacks” which are supposed to help your small business grow at an exponential rate. However, when you start digging a little deeper, you will
5 Marketing ‘Hacks’ That Actually Waste Your Time – And What Works Instead Read More »
