Marketing tips

How Can You Reach Prospects Outside Your Sphere of Social Media Influence?

Ever since Facebook started gaining traction more than a decade ago, more and more small business owners have been turning towards social media to reach potential customers or clients. For some of them, the results were astounding, while many others simply found their voices were lost in the crowd. If you fall into the latter …

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5 Ways in Which a Small Business Marketing Consultant Can Help You

Many people consider small business marketing consultants a waste of money. And in some cases they are. After all, nowadays “everybody is an expert”, and every second person has “a marketing agency”. While you will definitely have to do some due diligence, it’s not all doom and gloom. 5 Ways in which a small business …

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How do you manage your time for social media marketing?

In today’s world, social media marketing is a must for any business. However, as competition online increases, it demands more time than in the past to connect with potential customers and clients. Sadly, that often means that – especially for very small businesses and solopreneurs – it simply doesn’t get done as often as it …

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Which of These 7 Social Media Sites Should You Use for Marketing?

Choosing a social media site for your marketing can be challenging. Many small startups fall into the trap of “trying to be everywhere”, and eventually giving up altogether. Being everywhere requires spending a lot of time online, and most small companies cannot dedicate that amount of time. Many experts agree that, instead of trying to …

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Three Ways to Increase Marketing Output Without Breaking the Bank

Can you increase marketing output without substantially increasing the cost? In some cases you may not have a choice. However, even if you do have a choice, it makes sense to squeeze the most possible value from your advertising spend.   Here are three ways to increase marketing output without linear cost increases:   1. …

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