Marketing tips

While many small business owners are spending lots of money on paid ads and social media marketing, they may be overlooking the value of the “humble” local communities. Chasing followers on social media can be a nightmare, given the constantly-changing social media landscape. All of the big players frequently adjust their algorithms in the hope […]

Many “marketing coaches” or “brand consultants” will tell you to simply post more often… But the reality is that, as a small business owner – or even worse as a micro-business owner – you are already spread very thin. You have to sell, acquire customers or clients, deliver the products or service, manage staff and

Most small businesses don’t have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them. Sadly, many small business owners do in fact waste large portions of their marketing budgets, and it’s not because of a lack of effort… The issues are caused by habits. On

The reality is that most small, local businesses simply don’t have big advertising budgets. However, when done correctly, local promotions can be quite effective. Fair enough, the results will vary depending on your industry and a few other variables, but it is still possible to run successful promotions without breaking the bank. And without over-complicating

As discussed in our previous article about content repurposing, it is something that can provide incredible leverage if you keep at it. However, many people feel it is simply too much work, or that it would cost to much to outsource. Others try to do too much, become overwhelmed, and quit. The reality is that

2026 is here. It sneaked up on us. So, what are your marketing plans for 2026? Will you be throwing some more stuff at the wall, and see what sticks? Some smart person once said: As long as you keep doing what you are doing, you will keep on getting what you currently get. Some

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Are you disappointed with the results of your small business marketing efforts? Or do you see results, but they are not quite what you hoped for? There are a number of pitfalls

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, continue reading: Founders and small business owners often compile an offer without giving it a second thought. Will people actually want what they want to offer? Do they even know they need it? Packaging

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: For most small business owners, market research appear to fall into two categories: A. Expensive marketing consulting services, or… B. Just “trusting their gut”. While scenario B might, depending on your