Ever since Facebook started gaining traction more than a decade ago, more and more small business owners have been turning towards social media to reach potential customers or clients. For some of them, the results were astounding, while many others simply found their voices were lost in the crowd. If you fall into the latter …
How Can You Reach Prospects Outside Your Sphere of Social Media Influence? Read More »
Many people consider small business marketing consultants a waste of money. And in some cases they are. After all, nowadays “everybody is an expert”, and every second person has “a marketing agency”. While you will definitely have to do some due diligence, it’s not all doom and gloom. 5 Ways in which a small business …
5 Ways in Which a Small Business Marketing Consultant Can Help You Read More »
While just about everyone is jumping on the artificial intelligence bandwagon, running after the next big trend (which it is)… Many people conveniently choose to ignore one basic fact: AI will not help your marketing if your foundations are not in place. Confused? Allow me to explain… First, why do I mean by “AI”? Anything …
In today’s world, social media marketing is a must for any business. However, as competition online increases, it demands more time than in the past to connect with potential customers and clients. Sadly, that often means that – especially for very small businesses and solopreneurs – it simply doesn’t get done as often as it …
How do you manage your time for social media marketing? Read More »
Why doesn’t selling work long term? First, let’s define “selling”: For the purpose of this article, “selling” means using sales techniques to get people to buy, regardless of whether they need what you offer or not, or whether it will be a good fit for them or not. Here are 4 reasons why selling doesn’t …
What are four reasons why selling doesn’t work long term? Read More »
Regardless of what you offer, you will need to convince people to buy from you. Doing a “hard sell” is not for everyone, and personally we don’t like to do it. So, when you want people to buy from you or employ your services, how do you convince them to do business with you? In …
Which three methods can you use to convince people to buy from you? Read More »
If you have been in business for any length of time, you probably have one or more of them: The perfect (or ideal) customer. People who do business with your regularly, and do so in amounts that make a difference to your bottom line. Not to mention that they are so happy with their client/customer …
Why do you need to have and understand your perfect customer? Read More »
Marketing is about convincing those who find value in your product or service that you are not only the best choice, you are the only real choice to provide a solution to their situation. Let’s break that down: Marketing is about convincing: At the end of the day, effective marketing is about converting prospects into …
Choosing a social media site for your marketing can be challenging. Many small startups fall into the trap of “trying to be everywhere”, and eventually giving up altogether. Being everywhere requires spending a lot of time online, and most small companies cannot dedicate that amount of time. Many experts agree that, instead of trying to …
Which of These 7 Social Media Sites Should You Use for Marketing? Read More »
Can you increase marketing output without substantially increasing the cost? In some cases you may not have a choice. However, even if you do have a choice, it makes sense to squeeze the most possible value from your advertising spend. Here are three ways to increase marketing output without linear cost increases: 1. …
Three Ways to Increase Marketing Output Without Breaking the Bank Read More »
