Don’t like reading? Listen to the audio version: When it comes to knowledge about marketing, there are two sides to the proverbial coin… On the one hand, if – in the knowledge you hold, however little – you have a formula that works for your business, then it’s great (for as long as it […]
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Many people seem to think that word of mouth marketing is outdated, and has no place in our impatient modern society. After all, we have everything at our fingertips, right? Well… No. With all of the scams and misinformation out there, word of mouth marketing is more important than ever. A long time ago, it
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When you rely on organic traffic for your small business marketing, there are many pitfalls. Sadly, each of these could cost you customers or clients. And when you calculate the lifetime value of each customer or client, losing one potential buyer suddenly becomes very expensive. Here are 5 common marketing mistakes by small business owners:
Are you making these 5 small business marketing mistakes? Read More »
No, we don’t mean stalking in the personal sense. Aside from being illegal, it could be very labor intensive to stalk each prospect individually. Not to mention that since you won’t have their information yet, you won’t be able to find them… But there is a way to do it. Legally. First, WHY would you
Should You Stalk Your Website Visitors? Read More »
For many small business owners, consistent social media activity is challenging. There is just so much to do, and social media tends to be pushed further and further down the list in favour of other business activities. But is it really an issue? What happens if you just “post whenever you get around to it”?
Do You Need to be Consistent in Your Social Media Marketing? Read More »
Some people would like to believe that email marketing has reached its expiration date. That argument has been thrown around for several years. Yet, when it comes to results, email marketing consistently outperforms other forms of automated follow-up. Fair enough, email marketing techniques have improved along the way, and AI opened up even more possibilities.
What is The Best Way to Build a List of Email Prospects? Read More »
Most small business websites lose 95% or more of the visitors that come their way. Sadly, most owners never even bother to look at their site’s statistics, so they never even know that this is happening. Note: For many local business owners, having a website is a distraction from running their business. They just want
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We have seen it so many times… New business owners start their online marketing, and they want to be “everywhere”. While it might sound great in theory, there are a few major flaws with that approach. If you want to be on all social media networks at once… Keep the following in mind: 1.
5 Reasons Why You Shouldn’t Try to be Everywhere at Once Read More »
Yes, you read that right. Good marketing is timeless. Despite what “everybody” might be saying, not much has changed. Fair enough, our understanding of marketing and people has improved. Along with that, there is more competition, and ads have become better in general. But at the heart of it all is human nature: All good
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Do you offer something that fills a want or need your customers will have? Is your brand viable? Do you know about your audience for the product or service? Where is your audience and how can you best reach them? What are you willing to give to get what you want? Are you filling a
What 5 things should precede your marketing strategy? Read More »
