Your web designer is probably not a marketing professional. Unless, of course, you are paying several thousand dollars for your website, and even then you need to check to see what you get for your money. Let this information sink in for a minute. The reality is that most web designers are just that: Designers. […]
5 Dangers Of Hiring A Web Designer Without Experience In Marketing Read More »
We live in an age of convenience and impatience. Technology and fast internet has turned marketing into a whole different ball game. Infinite choices has made us overly critical of what we have to deal with, and any friction can scare prospects away… First, let’s define “friction”: Friction is the actions required by any visitor
Is Friction Hurting Your Online Marketing? Read More »
Most small business websites lose 95% or more of the visitors that come their way. Sadly, most owners never even bother to look at their site’s statistics, so they never even know that this is happening. Note: For many local business owners, having a website is a distraction from running their business. They just want
3 Ways to Stop Your Website From Losing Customers Read More »
Many small business owners don’t look at their websites through the eyes of their visitors. As long as it looks good to them, they are happy to sign off. Even worse, very few web designers look at the websites they build through the eyes of the prospective visitor. They just want to make it look
How Do Visitors REALLY Experience Your Website? Read More »
For the sake of convenience, many small business owners want to have as little to do with their websites as possible. They will pay someone else to register the domain, host the website, and maintain it. Then they will simply pay their monthly fee, and forget about it. (All while the web design company keeps
Does Your Web Designer Own YOU? Read More »
Over the years, having built many websites for many clients, and fixed many non-performing websites. Many of those were stunning-looking designs. But here’s the thing: Building a website that “looks cool” is not enough. To make it worse, many, many web designers out there have no idea how a website is supposed to work. Not
6 Things That are More Important Than Your Website’s Design Read More »
For most small business owners, their website is usually their last priority. They are too busy worrying about their day to day operations and business growth to worry about anything else. As such, they adopt an attitude of “it looks ok, so it’s ok”. Well… Maybe it isn’t. Your website’s design could harm your brand
7 Ways in Which Your Website’s Design Could Harm Your Brand Read More »
