“What is brand visual design, and why is getting it right important?”
No matter where people find your company on the internet you want them knowing it is your company they are reaching.
This is why everything has to in some way let people know they are reaching the right company.
What people see in the graphics and content you use is generally the way this is done.
Social media covers play a part in this, as does all your advertising graphics.
The most important graphic for every business is your logo. It is always best to spend the money to get one
that is professional and speaks to what your brand is about.
Potential customers also have expectations
about the colors you will use.
A professional will know what colors are expected by those in
the niche you have chosen.