A viable brand has to stand apart from the competition. Eyes on with a value proposition that your audience can’t refuse is to what you should aspire.
Mobile friendly (which is different from mobile readable) is one way that helps. Local marketing, where applicable, is
Professional videos help as well. Each of these areas is something one of our team specializes in doing:
Marketing your brand:
“Where and how will you market?”
On search engines, the keywords you use determine how people find you. They must reach the niche in which you wish to be found.
Understanding how people search for information in your niche is important. The people who are most interested in your product or service are always going to search specific terms, never a single word to find you. What terms they search is generally found in market research, which is a must for every business.
Market research is a first step in the branding process. Once the market is found more research is done to find sub niches where it is simpler to be put on a search engine page one where you can be found specifically for your customers needs.
You must also learn about your competition. To become the go to company you must offer something they don’t.
“Outside the box thinking”
The team members we use are multi- generational. Without their “outside the box” thinking, their businesses wouldn’t be thriving. Every team member believes in trying new things.
One thing they have in common is that they understand innovation is important, yet the new brand owner needs things as simple as possible. Everything created can be used without the brand owner needing a knowledge beyond what an eighth grader, with no internet experience. can accomplish.
Our thinking too, is that your funnel should in it’s entirety be a profit center.
“What is brand voice and why is it important?”
There are two aspects to brand voice.
One: What are the expectations of the audience.
Two: What can you do to be you, and still meet the audience’s expectations?
The content of your website, any content you create, and even your advertising has to
remain within the same voice.
Any done for you content has to remain within the same voice as well.
Our function in this area is to let you know your audiences expectations and explain what
needs to be done so you can do to stay within those expectations.
We also can furnish professional ghostwriters if the need exists.
“What is brand visual design, and why is getting it right important?”
No matter where people find your company on the internet you want them knowing it is your company they are reaching.
This is why everything has to in some way let people know they are reaching the right company.
What people see in the graphics and content you use is generally the way this is done.
Social media covers play a part in this, as does all your advertising graphics.
The most important graphic for every business is your logo. It is always best to spend the money to get one
that is professional and speaks to what your brand is about.
Potential customers also have expectations
about the colors you will use.
A professional will know what colors are expected by those in
the niche you have chosen.
Do you need help to make your brand stand out? Talk to us. Click Here to contact us.