How can we help you?
What are your marketing goals? Fair enough, you will be looking at sales targets, lead generation, etc. That being said, what are your targets for market share and market penetration? What are your targets for growing your brand along with your market share?
What does your competition look like? How will you differentiate yourself from them in order to minimize direct competition?
On the flip side, do you have the necessary resources to reach those targets? Consider the size of your potential market share and the competition you are up against, measure your resources in terms of running capital and human resources, and set smart targets.
Many people think that slapping up a logo means you have a brand identity. There is, however,
much, much more to it than that. Yes, there is the logo, the colors, the fonts, website etc., but that is
just the visible part of your brand’s identity.
There is also the matter of your brand’s voice, your mission and vision, and your brand’s positioning.
All of these will help you to stand out from the competition, even though what you offer may not be
Your brand identity is the start of how your clients and/or customers will ultimately perceive your
brand. As such, it is crucial to get it right.
Social media marketing
Content marketing can help you to not only showcase your products or services, but also to establish your expertise. It can be used to generate substantial amounts of traffic to your website, which in turn can convert into leads and/or sales.
Content could be in the form of website content, blog posts, videos, ebooks, spreadsheets,
presentations, or any other form of content that will (a) be of interest to your audience, and (b)
reach your target market.
Content marketing can rely on free, organic traffic from search engines and social media, but it can also be combined with targeted paid advertising to reach your target audience.