“What is brand voice and why is it important?”
There are two aspects to brand voice.
One: What are the expectations of the audience.
Two: What can you do to be you, and still meet the audience’s expectations?
The content of your website, any content you create, and even your advertising has to
remain within the same voice.
Any done for you content has to remain within the same voice as well.
Our function in this area is to let you know your audiences expectations and explain what
needs to be done so you can do to stay within those expectations.
We also can furnish professional ghostwriters if the need exists.