“Where and how will you market?”
The keywords you use is how people find you. They must reach the niche in which you wish to be found.
Understanding how people search for information in your niche is important. The people who are most interested in your product or service are always going to search specific terms, never a single word to find you. What terms they search is generally found
in market research, which is a must for every business.
Market research is a first step in the branding process. Once the market is found more research is done to find sub niches where it is simpler to be put on a search engine page one where you can be found specifically for your customers needs.
You must also learn about your competition. To become the go to company you must offer something they don’t.