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Lisech – Marketing Strategy Consulting

Does Your Website Have These Ten Basics in Place?

Your website / Lisech

Don’t like reading? Listen to the audio version instead: If you listened tot he audio,you may want to Click Here. Otherwise, read on: Many small business owners “just want a website”. In fact, we have even had requests for “a one page website”. It appears that, for most small business owners, their website is last […]

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Can You Trust ChatGPT With Your Marketing Strategy?

AI, marketing strategy / Lisech

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on. Ever since mainstream AI became available to the public in the form of ChatGPT, many small business owners use it as their go-to tool for anything relating to marketing and business.

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20 Insightful AI Marketing Statistics in 2025

AI / Lisech

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on. Everybody seems to be raging about AI – and rightly so. It is a phenomenal tool if used correctly. Fair enough, used incorrectly it can do loads of damage to your business

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The Dangers of Positioning Your Services Brand on Price Alone

Branding tips / Lisech

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Depending on what you offer, and what the landscape in your industry looks like, competing on price alone might be a good idea in some cases… But mostly, it is a terrible

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How Do You Future-proof Your Website Against AI-powered Search?

AI / Lisech

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: More and more, the search engine optimization landscape is changing. AI-powered search has caused headaches for many SEO experts and consultants. Over the course of the past two and a half

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Is Aiming for Viral Content a Bad Idea?

Content marketing / Lisech

Don’t like reading? Listen to the audio version instead: if you listened to the audio, you may want to Click Here. Otherwise, read on: Is Aiming for Viral Content a Bad Idea? Social media is full of “gurus” who teaches “anybody” how to have their content go viral. There are some Youtubers who consistently produce

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Can Old School Marketing Work in The Age of AI?

AI, marketing strategy / Lisech

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: To most people reading this, the immediate response would be that AI is going to take over, and very little human intervention will be needed ever again. After all, AI marketing tools

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5 Ways in Which Using AI Can Harm Your Brand and Business

AI / Lisech

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: For most marketing agencies, AI is a heaven-sent tool… It can do everything – from doing market- and audience research to generating content ideas, and from generating content to automatically publishing it

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5 Pitfalls of Over-reliance on AI for Marketing

AI / Lisech

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: As more and more AI tools pop up, it becomes more and more tempting to automate your marketing – completely. After all, if you can automate everything, why not? It can

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7 Underutilized Small Business Marketing Ideas

Marketing tips / Lisech

Don’t like reading? Listen to the audio version instead. If you listened tot he audio, you may want to Click Here. Otherwise, read on: Most of us are familiar with the basics of marketing your small business online. You have social media marketing, search engine optimization, and paid ads in various forms and formats. However,

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