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How Do You Future-proof Your Website Against AI-powered Search?

AI / Lisech

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: More and more, the search engine optimization landscape is changing. AI-powered search has caused headaches for many SEO experts and consultants. Over the course of the past two and a half […]

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Is Aiming for Viral Content a Bad Idea?

Content marketing / Lisech

Don’t like reading? Listen to the audio version instead: if you listened to the audio, you may want to Click Here. Otherwise, read on: Is Aiming for Viral Content a Bad Idea? Social media is full of “gurus” who teaches “anybody” how to have their content go viral. There are some Youtubers who consistently produce

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Can Old School Marketing Work in The Age of AI?

AI, marketing strategy / Lisech

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: To most people reading this, the immediate response would be that AI is going to take over, and very little human intervention will be needed ever again. After all, AI marketing tools

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5 Ways in Which Using AI Can Harm Your Brand and Business

AI / Lisech

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: For most marketing agencies, AI is a heaven-sent tool… It can do everything – from doing market- and audience research to generating content ideas, and from generating content to automatically publishing it

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5 Pitfalls of Over-reliance on AI for Marketing

AI / Lisech

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: As more and more AI tools pop up, it becomes more and more tempting to automate your marketing – completely. After all, if you can automate everything, why not? It can

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7 Underutilized Small Business Marketing Ideas

Marketing tips / Lisech

Don’t like reading? Listen to the audio version instead. If you listened tot he audio, you may want to Click Here. Otherwise, read on: Most of us are familiar with the basics of marketing your small business online. You have social media marketing, search engine optimization, and paid ads in various forms and formats. However,

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As a Brand and Business Owner, Are You Picking Your Priorities Right?

Branding tips / Lisech

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: As a business owner, even if it is a one person operation, you are a brand. Branding comes in three basic forms: Personal (face), logo, and the two combined. There has been

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Should you do your own online marketing?

marketing strategy / Lisech

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Should you handle your own online marketing? It’s a simple question, but there are many variables to be considered for the answer. Fair enough, many small businesses just starting out cannot

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Are You Falling For B2B Marketing Hype?

Marketing tips / Lisech

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Many small business owners who want to outsource their marketing, end up feeling like idiots… They run into sales people who speak a language beyond their understanding, and end up assuming

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10 Surprising Marketing Statistics About Small Businesses

Insights / Lisech

Don’t like reading? Listen to the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: Every now and then, some interesting marketing statistics come to light, providing valuable insights for small business owners. When you look at the facts below, you may wonder why so many people

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