Search visibility

The short answer: For now, it depends on your industry and economics. Allow me to explain… 68% of all google searches ending without a click. On the one hand we need to keep in mind that in the past, that percentage was around 45%. So theoretically, it means that things are not that bad. It […]

When it comes to Google business profiles, the sad reality is this: Many small business owners rush through setting it up, and never bother to revisit it. But they miss several critical things about local business pages on Google: a. Those pages show up before any other search results when conducting a search on Google.

Google is always striving to give their search engine users the best possible user experience. Over the years they took countless steps to prevent poor quality web pages from showing up in their search results. Unfortunately, there were two ways in which they got it wrong – big time. And it affects both search engine

Google holds more than 90% of the search market share. Unfortunately, that very popularity figure has turned it into a nightmare for small business owners. Simply speaking, Google has to try and rank so many different websites, many of which differ very little in terms of quality, that it had to resort to some extreme

For many years, ranking a local business in Google was very simple. It was just a matter of identifying the right keyword phrases to target, adding your location, and voila! You were on the first page of Google. Search engine optimization was a breeze, especially for local businesses. Now… It’s not that simple any more.

By now, most local business owners have been approached by someone offering to “put their website at the top of Google”. While this simple sales pitch has landed many clients to many marketers, it has also caused many small business owners to spend loads of money on advertising which didn’t perform as expected. Allow me