marketing strategy

The internet has made marketing more accessible for everyone. Unfortunately, that resulted in steadily growing competition among sellers, and increasing expectations among potential customers. In fact, many small business owners feel that marketing has become a full-time job: You have too many platforms you need to compete on. “Everybody is an expert”, so the mass […]

The reality is that, despite all of the available information and tools, most small businesses struggle with marketing. What nobody tells you is that marketing can be confusing. Especially when you keep in mind all of the “experts” online who often give conflicting advice. That makes it hard to figure out who the real experts

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Many small business owners tend to put a lot of their time, money and energy into acquiring new clients or customers, while overlooking the proverbial goldmine they already own: Their existing

Don’t like to read? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Many owners of small businesses spend plenty of money and time towards marketing, but most of them aren’t sure if it is really working – or if they do see

Don’t like reading? Try the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Yes, you hear it over and over again. Some people can “make anything go viral”. Most marketing agencies believe they “can market any business” – yet they do not have the required

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Should you handle your own online marketing? It’s a simple question, but there are many variables to be considered for the answer. Fair enough, many small businesses just starting out cannot

Don’t like reading? Listen to the audio below: If you listened to the audio, you may want to Click Here. Otherwise, read on: You started – or bought – a new local business. You need to start marketing it online, but with all of the information out there… Where do you start? 5 Steps to