marketing strategy

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Should you handle your own online marketing? It’s a simple question, but there are many variables to be considered for the answer. Fair enough, many small businesses just starting out cannot […]

Don’t like reading? Listen to the audio below: If you listened to the audio, you may want to Click Here. Otherwise, read on: You started – or bought – a new local business. You need to start marketing it online, but with all of the information out there… Where do you start? 5 Steps to

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Zig Ziglar famously said: “Give enough people what they want, and you will be rich.” As a marketing strategy, it sounds simple, right? Just give people the products or services they

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, continue reading: As the year is drawing to a close, many people see it as a time to reflect. And while the official marketing figures may only be available next year, we as

Don’t like reading? Listen to the audio version: It’s something we don’t like to speak about: Fragile marketing systems. Much like we don’t like to talk about death and disease, yet most of us have life insurance and health insurance. Do you need to protect your marketing machine too? Allow me to elaborate… What makes

There is a misunderstanding by many of what a marketing strategy is about. Marketing and advertising are two completely different subjects. Your marketing strategy is long term. Its goal is to show people the value of your company. Advertising is short term and aimed at finding immediate buyers for your product or service. Your ideal