Let’s face it: If you are competing only on price, then the price becomes the conversation. You know, it goes something like this: Bob comes into your shop looking for an item or service. Upon hearing the price, he says he can get it cheaper somewhere else. Now you are faced with three options: 1. […]
How to Make Your Small Business Stand Out Without Lowering Your Prices Read More »
The internet has made marketing more accessible for everyone. Unfortunately, that resulted in steadily growing competition among sellers, and increasing expectations among potential customers. In fact, many small business owners feel that marketing has become a full-time job: You have too many platforms you need to compete on. “Everybody is an expert”, so the mass
Seven Simple Marketing Strategies for Overwhelmed Business Owners Read More »
Between the pressures of operating your own business and a sense of general overwhelm, marketing often gets pushed aside. It becomes “just one more thing” on a very long to-do list. However, there is this old expression that says: If you fail to plan, you plan to fail. Having an actual marketing plan in place
How to Plan a Month of Marketing in One Afternoon – Seven Steps Read More »
The reality is that, despite all of the available information and tools, most small businesses struggle with marketing. What nobody tells you is that marketing can be confusing. Especially when you keep in mind all of the “experts” online who often give conflicting advice. That makes it hard to figure out who the real experts
How to Craft a Marketing Plan For Your Small Business in Six Steps Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Many small business owners tend to put a lot of their time, money and energy into acquiring new clients or customers, while overlooking the proverbial goldmine they already own: Their existing
Five Reasons Why Repeat Customers Are More Valuable Than New Ones Read More »
Don’t like to read? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Many owners of small businesses spend plenty of money and time towards marketing, but most of them aren’t sure if it is really working – or if they do see
Checklist: Is Your Small Business Marketing Working? Read More »
Don’t like reading? Try the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Yes, you hear it over and over again. Some people can “make anything go viral”. Most marketing agencies believe they “can market any business” – yet they do not have the required
Does My Marketing Strategy Reach My Ideal Customer? 5 Things To Keep In Mind Read More »
Ever since mainstream AI became available to the public in the form of ChatGPT, many small business owners use it as their go-to tool for anything relating to marketing and business. On the one hand, it seems phenomenal. It can come up with detailed responses and plans in a matter of seconds. Fantastic, right? Well,
Can You Trust ChatGPT With Your Marketing Strategy? Read More »
To most people reading this, the immediate response would be that AI is going to take over, and very little human intervention will be needed ever again. After all, AI marketing tools are just getting better and better, right? They are convenient, cheaper than paying for labor, and more reliable. The answer, however, might not
Can Old School Marketing Work in The Age of AI? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Should you handle your own online marketing? It’s a simple question, but there are many variables to be considered for the answer. Fair enough, many small businesses just starting out cannot
Should you do your own online marketing? Read More »
