Outsourcing

Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here for more info. If you prefer to read… Not many small businesses have the resources – or time – to do their marketing in-house. Well, some try to do it regardless, and end up […]

Don’t like reading? Listen to the audio version instead: Theoretically speaking, many small business owners would be able to do their own online marketing. The information they need is out there, albeit in bits and pieces. Anyone who takes the time and puts in the effort can develop the skills. Fair enough, they would probably

Don’t like to read? Listen to the audio version: For many small business owners, their style of management is simply “how they do things”. However, when it comes to outsourcing your marketing – or any other service, for that matter – there is a fine line between a discerning client and one that drags the

Don’t like reading lots of text? Listen tot he audio version: Many small business owners struggle when it comes to marketing. As a result, it is often one of the first things to be outsourced. However… Many of them do so before they are actually able to afford it, and/or before they are ready for

When it comes to “marketing agencies”, you will find the marketplace flooded with “experts”. Allow me to explain… Seth Godin was quoted out of context. When he created the old “Squidoo” platform, he said “everybody is an expert”. He meant that everybody is good at something. Fast forward a decade or so, and people seem

Very few content writers are “just writers”. Most of them are much more… Allow me to explain: Most blog writers and ghostwriters start writing not only because they enjoy writing, but out of necessity. Some of them are people laid off from their jobs, while others quit their dead end jobs. Some of them start