Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Depending on what you offer, and what the landscape in your industry looks like, competing on price alone might be a good idea in some cases… But mostly, it is a terrible […]
The Dangers of Positioning Your Services Brand on Price Alone Read More »
Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: As a business owner, even if it is a one person operation, you are a brand. Branding comes in three basic forms: Personal (face), logo, and the two combined. There has been
As a Brand and Business Owner, Are You Picking Your Priorities Right? Read More »
Don’t like reading? Listen to the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: In our fast-paced world, the only constant thing is change. Does it have any effect on marketing principles? Nowadays even the pace of change is increasing exponentially – but change never
Is The Basic Logic of Marketing Truly Timeless? Read More »
On the one hand, having a personal brand doesn’t make much sense. After all, it’s not that easy to sell. It’s not usually regarded as a business asset… But should it be? The trend in personal branding: Several wealthy people have built solid personal brands over the years. It is a notable departure from the
Do You Need a Personal Brand? Read More »
