Branding tips

Building trust is what building a brand is all about. However, traditional advertising – even online – has become very expensive indeed. As a result, it is simply just ignored, and small business owners hope it will happen naturally. But what about the people who never met any one of your existing customers? How do […]

Here’s the brutal truth that many small business owners never understand: People prefer to buy from businesses they trust. Only when no other option is available, or if they cannot afford to buy from the trusted option, will they look elsewhere. Depending on the market you serve, that could mean that you are competing against

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Depending on what you offer, and what the landscape in your industry looks like, competing on price alone might be a good idea in some cases… But mostly, it is a terrible

Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: As a business owner, even if it is a one person operation, you are a brand. Branding comes in three basic forms: Personal (face), logo, and the two combined. There has been

On the one hand, having a personal brand doesn’t make much sense. After all, it’s not that easy to sell. It’s not usually regarded as a business asset… But should it be? The trend in personal branding: Several wealthy people have built solid personal brands over the years. It is a notable departure from the