When our local gardening service started his business more than a decade ago, he didn’t have a blog or a website. He didn’t have a marketing budget. Despite all of that, his neighbors trusted him, and started hiring him. Why? Because he knew their names, knew which sports teams each one supported, and he always
Three Ways to Build Trust Without a Big Brand Name Read More »
Think about it… Have you ever chosen to trust one business over another, without knowing exactly why? Customers often make quick judgements, focusing on visual cues. But wouldn’t that mean that you need deep pockets to compete? After all, if looks is what you are judged on… Not quite. It’s not so much about looks
How Colors, Fonts, and Logos Influence Customer Perception of Your Brand Read More »
Building trust is what building a brand is all about. However, traditional advertising – even online – has become very expensive indeed. As a result, it is simply just ignored, and small business owners hope it will happen naturally. But what about the people who never met any one of your existing customers? How do
Here’s the brutal truth that many small business owners never understand: People prefer to buy from businesses they trust. Only when no other option is available, or if they cannot afford to buy from the trusted option, will they look elsewhere. Depending on the market you serve, that could mean that you are competing against
Building Brand Trust – Six Simple Steps Any Small Business Can Take Read More »
Depending on what you offer, and what the landscape in your industry looks like, competing on price alone might be a good idea in some cases… But mostly, it is a terrible idea – based on what we learned from experience. Yes, it seems counter-intuitive. Logic tells us that we need to lower our prices
The Dangers of Positioning Your Services Brand on Price Alone Read More »
As a business owner, even if it is a one person operation, you are a brand. Branding comes in three basic forms: Personal (face), logo, and the two combined. There has been more than one instance where the two have been combined. For instance, think about Kentucky Fried Chicken, which still has the founder’s face
As a Brand and Business Owner, Are You Picking Your Priorities Right? Read More »
Don’t like reading? Listen to the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: In our fast-paced world, the only constant thing is change. Does it have any effect on marketing principles? Nowadays even the pace of change is increasing exponentially – but change never
Is The Basic Logic of Marketing Truly Timeless? Read More »
On the one hand, having a personal brand doesn’t make much sense. After all, it’s not that easy to sell. It’s not usually regarded as a business asset… But should it be? The trend in personal branding: Several wealthy people have built solid personal brands over the years. It is a notable departure from the
Do You Need a Personal Brand? Read More »
