Don’t like reading? Listen to the audio version: Many small businesses – literally – have no idea to whom they are marketing and advertising. Those who will become buyers are the ones they want to reach. Way too many business owners have a lack of understanding of who is going to become a buyer. Knowing […]
How Do You Build a Typical Customer Profile? Read More »
Branding is the load, while marketing is the vehicle. The load will not move without the vehicle. It takes a marketing strategy (vehicle) to get the brand (load) moving. The vehicle also has to reach interested buyers. Value Without something in the vehicle it lacks value. Every strategy must take the load into consideration. The
Why Is It Important To Have A Brand To Market? Read More »
If you have been in business for any length of time, you probably have one or more of them: The perfect (or ideal) customer. People who do business with your regularly, and do so in amounts that make a difference to your bottom line. Not to mention that they are so happy with their client/customer
Why do you need to have and understand your perfect customer? Read More »
What is branding, and what does it mean to build a brand? While it is possible to answer that in one sentence, you may want to look at the bigger picture. Here are 7 things you need to know about branding: 1. Branding is about deliberate differentiation. In business, this is commonly referred to as
What is a brand? 7 things you need to know Read More »
A viable brand has to stand apart from the competition. Eyes on with a value proposition that your audience can’t refuse is to what you should aspire. Mobile friendly (which is different from mobile readable) is one way that helps. Local marketing, where applicable, is another boost. Professional videos help as well. Each of these
How can your company stand out? Read More »
