If you have been in business for any length of time, you probably have one or more of them: The perfect (or ideal) customer. People who do business with your regularly, and do so in amounts that make a difference to your bottom line. Not to mention that they are so happy with their client/customer …
Why do you need to have and understand your perfect customer? Read More »
What is branding, and what does it mean to build a brand? While it is possible to answer that in one sentence, you may want to look at the bigger picture. Here are 7 things you need to know about branding: 1. Branding is about deliberate differentiation. In business, this is commonly referred to as …
A viable brand has to stand apart from the competition. Eyes on with a value proposition that your audience can’t refuse is to what you should aspire. Mobile friendly (which is different from mobile readable) is one way that helps. Local marketing, where applicable, is another boost. Professional videos help as well. Each of these …
