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Everybody seems to be raging about AI – and rightly so. It is a phenomenal tool if used correctly.
Fair enough, used incorrectly it can do loads of damage to your business brand, or at the very least hamper your growth.
But it is a phenomenal tool nonetheless.
Here are some insights as to how marketing is impacted by the presence of AI:
20 AI marketing statistics:
1. 88% of marketers firmly believe that they need to use AI in order to meet client expectations and remain competitive, they have no option but to use AI.
2. However, at larger corporations, that figure is a lot lower. For instance, according to IBM, only 23% use AI for marketing tasks or strategies.
44% of companies are also waiting for more established AI solutions to become available before they adopt it completely.
3. At this point in time, 68% of all marketers are making use of AI in some way or another to complete daily tasks. That is a huge percentage given how new the technology is.
4. Exactly half of marketers believe that not making sufficient use of AI would hold them back from reaching their goals.
It would be interesting to know the thoughts of the other half, though. How many of them already make “sufficient use” of AI, and how many don’t agree – or conform – with the sentiment?
5. 76% of marketers who use AI, mostly use it for basic content creation, while 44% use it for all of their content production.
6. While 76% of companies who use AI content on their websites were able to rank at least once, 60% of marketers who made use of AI content are concerned that AI generated content could harm their brands because of potential plagiarism, biases or a lack of alignment to core values.
Keep in mind that when you use AI generated content, you cannot claim copyright on it, because you did not create it. As such, anybody is free to plagiarise it – not to mention that, when asked the same question in the future, the AI will likely offer a similar response.
(We asked ChatGPT – that’s how we know)
7. 26% of organizations use AI as a tool to assist with marketing and sales.
It is interesting to note that they use AI for sales too, even though – at this point in time – AI appears to be incapable of fully understanding human emotion.
(And sales are mostly all made based on emotion, and justified with logic afterwards.)
8. It is estimated that by 2029, AI marketing will be an industry worth more than $100 Billion.
9. 73% of marketers using AI reported using it to create personalized customer experiences.
However…
10. 73% of marketers reported that their employers did not provide any training for using generative AI.
11. 43% of marketers using generative AI are not sure how to get the most out of it.
12. 39% are unsure how to use generative AI safely.
13. While 69% of marketers are excited about AI, 17% are both worried and excited, while 14% are just worried about the impact and uses of AI.
14. 31% of marketers have expressed concerns about the accuracy and quality of AI generated content.
15. While 70% of marketers expect AI to play a larger role in their work in the future, 50% of them also expect that work expectations from them will increase.
16. While implementing AI chatbots many marketers noted an increase of up to 20% in leads, but on the flip side, 90% of people would still prefer to talk to a human being.
Also interesting to note…
17. Roughly 15% of the typical Facebook feed comes from AI spam – non-followed accounts that use only AI to generate content.
18. 48% of people would prefer not to see AI generated images on advertisements.
19. 44% of business owners make use of – or consider making use of – ChatGPT to translate their content into other languages.
And here’s the punchline:
20. While 31% of people don’t trust AI search results, only 27% actually do trust them.
It seems that SEO isn’t quite dead yet.
In conclusion:
It seems that there are still many conflicting opinions, attitudes and adoption figures when it comes to using AI for marketing.
At this stage – seeing the technology is still relatively new – it makes sense.
It will be interesting to see how these figures change in the coming year. Apparently we have some big things coming from AI later this year.