Don’t like reading? Listen to the audio version: Yes, you read that right. Video makes up 82% of all content consumed online. While a big chunk of that may be for entertainment, it should give any small business owner some serious food for thought about their marketing. Fair enough, the consumption percentage of video probably […]
82% of All Content Consumed Online is Video Read More »
Don’t like reading? Listen to the audio version of this article: Whether you promote your e-commerce store using search engine optimization, or whether you use social media or paid advertising, poor product descriptions will hurt your sales – and even your traffic from Google. Many online shop owners simply take the product name and description
Are your product descriptions hurting your e-commerce marketing? Read More »
Don’t like reading? Listen to the audio version: Many small businesses – literally – have no idea to whom they are marketing and advertising. Those who will become buyers are the ones they want to reach. Way too many business owners have a lack of understanding of who is going to become a buyer. Knowing
How Do You Build a Typical Customer Profile? Read More »
Don’t like reading? Listen to the audio version: When it comes to knowledge about marketing, there are two sides to the proverbial coin… On the one hand, if – in the knowledge you hold, however little – you have a formula that works for your business, then it’s great (for as long as it
Four Steps To Becoming A Competent Marketer Read More »
Many people seem to think that word of mouth marketing is outdated, and has no place in our impatient modern society. After all, we have everything at our fingertips, right? Well… No. With all of the scams and misinformation out there, word of mouth marketing is more important than ever. A long time ago, it
The Power of Word-of-Mouth Marketing Read More »
When you rely on organic traffic for your small business marketing, there are many pitfalls. Sadly, each of these could cost you customers or clients. And when you calculate the lifetime value of each customer or client, losing one potential buyer suddenly becomes very expensive. Here are 5 common marketing mistakes by small business owners:
Are you making these 5 small business marketing mistakes? Read More »
Your web designer is probably not a marketing professional. Unless, of course, you are paying several thousand dollars for your website, and even then you need to check to see what you get for your money. Let this information sink in for a minute. The reality is that most web designers are just that: Designers.
5 Dangers Of Hiring A Web Designer Without Experience In Marketing Read More »
We live in an age of convenience and impatience. Technology and fast internet has turned marketing into a whole different ball game. Infinite choices has made us overly critical of what we have to deal with, and any friction can scare prospects away… First, let’s define “friction”: Friction is the actions required by any visitor
Is Friction Hurting Your Online Marketing? Read More »
No, we don’t mean stalking in the personal sense. Aside from being illegal, it could be very labor intensive to stalk each prospect individually. Not to mention that since you won’t have their information yet, you won’t be able to find them… But there is a way to do it. Legally. First, WHY would you
Should You Stalk Your Website Visitors? Read More »
For many small business owners, consistent social media activity is challenging. There is just so much to do, and social media tends to be pushed further and further down the list in favour of other business activities. But is it really an issue? What happens if you just “post whenever you get around to it”?
Do You Need to be Consistent in Your Social Media Marketing? Read More »
