Don’t like reading? Listen to the audio version instead: Theoretically speaking, many small business owners would be able to do their own online marketing. The information they need is out there, albeit in bits and pieces. Anyone who takes the time and puts in the effort can develop the skills. Fair enough, they would probably […]
Why Pay for Marketing Services if You Can Do it Yourself? Read More »
Don’t like reading? Listen tot he audio version: Social media is changing… And it’s not an unexpected change. In fact, we are surprised it took this long to happen. Social media has been cluttering up for some time now, and it was made worse by the introduction of AI generated content. Not only did AI
How Will The Recent Change on Social Media Affect Your Marketing? Read More »
Don’t like to read? Listen to the audio version: For many small business owners, their style of management is simply “how they do things”. However, when it comes to outsourcing your marketing – or any other service, for that matter – there is a fine line between a discerning client and one that drags the
Are You a Nightmare Client for Your Marketing Agency? Read More »
Don’t like reading lots of text? Listen tot he audio version: Many small business owners struggle when it comes to marketing. As a result, it is often one of the first things to be outsourced. However… Many of them do so before they are actually able to afford it, and/or before they are ready for
Three Instances When You Should NOT Hire a Digital Marketing Agency Read More »
Don’t like reading? Listen to the audio version: Yes, you read that right. Video makes up 82% of all content consumed online. While a big chunk of that may be for entertainment, it should give any small business owner some serious food for thought about their marketing. Fair enough, the consumption percentage of video probably
82% of All Content Consumed Online is Video Read More »
Don’t like reading? Listen to the audio version of this article: Whether you promote your e-commerce store using search engine optimization, or whether you use social media or paid advertising, poor product descriptions will hurt your sales – and even your traffic from Google. Many online shop owners simply take the product name and description
Are your product descriptions hurting your e-commerce marketing? Read More »
Don’t like reading? Listen to the audio version: Many small businesses – literally – have no idea to whom they are marketing and advertising. Those who will become buyers are the ones they want to reach. Way too many business owners have a lack of understanding of who is going to become a buyer. Knowing
How Do You Build a Typical Customer Profile? Read More »
Don’t like reading? Listen to the audio version: When it comes to knowledge about marketing, there are two sides to the proverbial coin… On the one hand, if – in the knowledge you hold, however little – you have a formula that works for your business, then it’s great (for as long as it
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Many people seem to think that word of mouth marketing is outdated, and has no place in our impatient modern society. After all, we have everything at our fingertips, right? Well… No. With all of the scams and misinformation out there, word of mouth marketing is more important than ever. A long time ago, it
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When you rely on organic traffic for your small business marketing, there are many pitfalls. Sadly, each of these could cost you customers or clients. And when you calculate the lifetime value of each customer or client, losing one potential buyer suddenly becomes very expensive. Here are 5 common marketing mistakes by small business owners:
Are you making these 5 small business marketing mistakes? Read More »
