Why doesn’t selling work long term? First, let’s define “selling”: For the purpose of this article, “selling” means using sales techniques to get people to buy, regardless of whether they need what you offer or not, or whether it will be a good fit for them or not. Here are 4 reasons why selling doesn’t […]
What are four reasons why selling doesn’t work long term? Read More »
Regardless of what you offer, you will need to convince people to buy from you. Doing a “hard sell” is not for everyone, and personally we don’t like to do it. So, when you want people to buy from you or employ your services, how do you convince them to do business with you? In
Which three methods can you use to convince people to buy from you? Read More »
The term “long tail keywords” is as old as the term “bum marketing” (a technique using article marketing, popular more than a decade ago). But why are long tail keywords important? Firstly, what are long tail keywords? The term refers to specific strings of words used to describe specific things. For instance, something like “diet”
Why are long tail keywords important? Read More »
If you have been in business for any length of time, you probably have one or more of them: The perfect (or ideal) customer. People who do business with your regularly, and do so in amounts that make a difference to your bottom line. Not to mention that they are so happy with their client/customer
Why do you need to have and understand your perfect customer? Read More »
Marketing is about convincing those who find value in your product or service that you are not only the best choice, you are the only real choice to provide a solution to their situation. Let’s break that down: Marketing is about convincing: At the end of the day, effective marketing is about converting prospects into
What is marketing about? Read More »
Choosing a social media site for your marketing can be challenging. Many small startups fall into the trap of “trying to be everywhere”, and eventually giving up altogether. Being everywhere requires spending a lot of time online, and most small companies cannot dedicate that amount of time. Many experts agree that, instead of trying to
Which of These 7 Social Media Sites Should You Use for Marketing? Read More »
Can you increase marketing output without substantially increasing the cost? In some cases you may not have a choice. However, even if you do have a choice, it makes sense to squeeze the most possible value from your advertising spend. Here are three ways to increase marketing output without linear cost increases: 1.
Three Ways to Increase Marketing Output Without Breaking the Bank Read More »
Making use of an auto response service is about much more than just having an “out of office” reply set up. It’s about accumulating and managing a list of potential clients or customers. This includes the capture of email addresses for future follow-ups, which can be automated. A professional auto response service also facilitates the
Three Things to Look For When Considering an Auto Response System Provider Read More »
When creating content, what are your considerations? Do you try to create content which will get likes and shares, or content that your audience can find through Google? In fact, do you pay any attention to what is being created, or do you just leave it up to your designated content creator to “create something
Two Things You Should Always Consider when Creating Content Read More »
Using a graphic designer to create graphics can be expensive. However, in this day and age of social media marketing, the graphics you create have a huge impact on how many people see and interact with your content. Aside from pictures shared on Facebook, Instagram and Twitter, there is also the matter of the “open
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