Can you increase marketing output without substantially increasing the cost? In some cases you may not have a choice. However, even if you do have a choice, it makes sense to squeeze the most possible value from your advertising spend. Here are three ways to increase marketing output without linear cost increases: 1. […]
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Making use of an auto response service is about much more than just having an “out of office” reply set up. It’s about accumulating and managing a list of potential clients or customers. This includes the capture of email addresses for future follow-ups, which can be automated. A professional auto response service also facilitates the
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When creating content, what are your considerations? Do you try to create content which will get likes and shares, or content that your audience can find through Google? In fact, do you pay any attention to what is being created, or do you just leave it up to your designated content creator to “create something
Two Things You Should Always Consider when Creating Content Read More »
Using a graphic designer to create graphics can be expensive. However, in this day and age of social media marketing, the graphics you create have a huge impact on how many people see and interact with your content. Aside from pictures shared on Facebook, Instagram and Twitter, there is also the matter of the “open
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When it comes to “marketing agencies”, you will find the marketplace flooded with “experts”. Allow me to explain… Seth Godin was quoted out of context. When he created the old “Squidoo” platform, he said “everybody is an expert”. He meant that everybody is good at something. Fast forward a decade or so, and people seem
Everybody is an “expert” – but we don’t claim to be Read More »
For many small business owners, inbound marketing is just something you do. You just spend as much money and time as you can on content, video content, Graphics, and ship it to social media. Then you hope that some of it works. What if you change your thinking about inbound marketing? Inbound marketing addresses the situation
Nine things to consider when you use inbound marketing Read More »
For many business owners, cold calling and hard selling have been the method of choice which many are trained to believe is the way to generate new leads or sales. There is, however, a totally different marketing model – which professionals refer to as inbound marketing, it is also referred to as pull marketing or
Inbound marketing: 7 ways to attract more customers or clients Read More »
Many small business owners struggle with their marketing. They work so hard to just “do business” that marketing becomes a time consuming chore. This is how you can simplify it all, and spend less time on it. 1. At the start, focus on one channel: Instead of wanting to be “everywhere”, rather concentrate on taking
How can I simplify my marketing? 5 Tips for more efficient marketing Read More »
What is branding, and what does it mean to build a brand? While it is possible to answer that in one sentence, you may want to look at the bigger picture. Here are 7 things you need to know about branding: 1. Branding is about deliberate differentiation. In business, this is commonly referred to as
What is a brand? 7 things you need to know Read More »
When it comes to branding, many small business owners feel it is simply too expensive. After all, even if you use “free methods”, you still end up either spending your own time on it, or paying an employee to spend time on it – so “free” isn’t really free. On top of that, advertising costs
Is branding becoming too expensive? Read More »
