When it comes to “marketing agencies”, you will find the marketplace flooded with “experts”. Allow me to explain… Seth Godin was quoted out of context. When he created the old “Squidoo” platform, he said “everybody is an expert”. He meant that everybody is good at something. Fast forward a decade or so, and people seem […]
Everybody is an “expert” – but we don’t claim to be Read More »
For many small business owners, inbound marketing is just something you do. You just spend as much money and time as you can on content, video content, Graphics, and ship it to social media. Then you hope that some of it works. What if you change your thinking about inbound marketing? Inbound marketing addresses the situation
Nine things to consider when you use inbound marketing Read More »
For many business owners, cold calling and hard selling have been the method of choice which many are trained to believe is the way to generate new leads or sales. There is, however, a totally different marketing model – which professionals refer to as inbound marketing, it is also referred to as pull marketing or
Inbound marketing: 7 ways to attract more customers or clients Read More »
Many small business owners struggle with their marketing. They work so hard to just “do business” that marketing becomes a time consuming chore. This is how you can simplify it all, and spend less time on it. 1. At the start, focus on one channel: Instead of wanting to be “everywhere”, rather concentrate on taking
How can I simplify my marketing? 5 Tips for more efficient marketing Read More »
What is branding, and what does it mean to build a brand? While it is possible to answer that in one sentence, you may want to look at the bigger picture. Here are 7 things you need to know about branding: 1. Branding is about deliberate differentiation. In business, this is commonly referred to as
What is a brand? 7 things you need to know Read More »
When it comes to branding, many small business owners feel it is simply too expensive. After all, even if you use “free methods”, you still end up either spending your own time on it, or paying an employee to spend time on it – so “free” isn’t really free. On top of that, advertising costs
Is branding becoming too expensive? Read More »
Very few content writers are “just writers”. Most of them are much more… Allow me to explain: Most blog writers and ghostwriters start writing not only because they enjoy writing, but out of necessity. Some of them are people laid off from their jobs, while others quit their dead end jobs. Some of them start
7 skills your content writer is hiding Read More »
Small business branding is not just about slapping up a logo and a simple website. There’s a bit more to it than that. Nothing is simple when you haven’t learned, in the end though you are looking for simple and fun. People have a tendency to avoid doing what they don’t like. However, some people
Which tools do you need to brand your business? Read More »
For most small business owners, their website is usually their last priority. They are too busy worrying about their day to day operations and business growth to worry about anything else. As such, they adopt an attitude of “it looks ok, so it’s ok”. Well… Maybe it isn’t. Your website’s design could harm your brand
7 Ways in Which Your Website’s Design Could Harm Your Brand Read More »
Small business branding doesn’t always go smoothly. At times, you may find that some things simply don’t work. Below are six situations you may find yourself in, and the solutions offered by Lisech: Brand situation #1: How can I reach the audience I am trying to reach? There is always a specific audience that will
6 Common branding situations – and how to solve them Read More »
