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7 Ways in Which Your Website’s Design Could Harm Your Brand

Your website / Lisech

For most small business owners, their website is usually their last priority. They are too busy worrying about their day to day operations and business growth to worry about anything else. As such, they adopt an attitude of “it looks ok, so it’s ok”. Well… Maybe it isn’t. Your website’s design could harm your brand […]

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6 Common branding situations – and how to solve them

Branding problems / Dennis

Small business branding doesn’t always go smoothly. At times, you may find that some things simply don’t work. Below are six situations you may find yourself in, and the solutions offered by Lisech: Brand situation #1: How can I reach the audience I am trying to reach? There is always a specific audience that will

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How can your company stand out?

Positioning your brand / Dennis

A viable brand has to stand apart from the competition. Eyes on with a value proposition that your audience can’t refuse is to what you should aspire. Mobile friendly (which is different from mobile readable) is one way that helps. Local marketing, where applicable, is another boost. Professional videos help as well. Each of these

How can your company stand out? Read More »

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