Very few content writers are “just writers”. Most of them are much more… Allow me to explain: Most blog writers and ghostwriters start writing not only because they enjoy writing, but out of necessity. Some of them are people laid off from their jobs, while others quit their dead end jobs. Some of them start […]
7 skills your content writer is hiding Read More »
Small business branding is not just about slapping up a logo and a simple website. There’s a bit more to it than that. Nothing is simple when you haven’t learned, in the end though you are looking for simple and fun. People have a tendency to avoid doing what they don’t like. However, some people
Which tools do you need to brand your business? Read More »
For most small business owners, their website is usually their last priority. They are too busy worrying about their day to day operations and business growth to worry about anything else. As such, they adopt an attitude of “it looks ok, so it’s ok”. Well… Maybe it isn’t. Your website’s design could harm your brand
7 Ways in Which Your Website’s Design Could Harm Your Brand Read More »
Small business branding doesn’t always go smoothly. At times, you may find that some things simply don’t work. Below are six situations you may find yourself in, and the solutions offered by Lisech: Brand situation #1: How can I reach the audience I am trying to reach? There is always a specific audience that will
6 Common branding situations – and how to solve them Read More »
A viable brand has to stand apart from the competition. Eyes on with a value proposition that your audience can’t refuse is to what you should aspire. Mobile friendly (which is different from mobile readable) is one way that helps. Local marketing, where applicable, is another boost. Professional videos help as well. Each of these
How can your company stand out? Read More »
