When it comes to marketing your small business, do you ever feel as if you are going nowhere, despite having access to all of the information out there? Fair enough, for most small business owners it is a battle to find the time to do it. And if they delegate or outsource it, they don’t […]
Is Your Small Business Marketing Getting Lost in the Noise? Read More »
2024 is here. It sneaked up on us. So, what are your marketing plans for 2024? Will you be throwing some more stuff at the wall, and see what sticks? Some smart person once said: As long as you keep doing what you are doing, you will keep on getting what you currently get. Some
What is Your Marketing Strategy for 2024? Read More »
If you don’t understand your target customer, it can cost you dearly. Sadly, many small business owners never bother to take the time to compile an ideal customer profile. In the process, they either end up dealing with people they don’t really relate to, or they end up struggling to gain any real traction in
What Happens When You Don’t Understand Your Target Customer? Read More »
Ever since Facebook started gaining traction more than a decade ago, more and more small business owners have been turning towards social media to reach potential customers or clients. For some of them, the results were astounding, while many others simply found their voices were lost in the crowd. If you fall into the latter
How Can You Reach Prospects Outside Your Sphere of Social Media Influence? Read More »
Many people consider small business marketing consultants a waste of money. And in some cases they are. After all, nowadays “everybody is an expert”, and every second person has “a marketing agency”. While you will definitely have to do some due diligence, it’s not all doom and gloom. 5 Ways in which a small business
5 Ways in Which a Small Business Marketing Consultant Can Help You Read More »
While just about everyone is jumping on the artificial intelligence bandwagon, running after the next big trend (which it is)… Many people conveniently choose to ignore one basic fact: AI will not help your marketing if your foundations are not in place. Confused? Allow me to explain… First, why do I mean by “AI”? Anything
AI Won’t Help Your Marketing if… Read More »
In today’s world, social media marketing is a must for any business. However, as competition online increases, it demands more time than in the past to connect with potential customers and clients. Sadly, that often means that – especially for very small businesses and solopreneurs – it simply doesn’t get done as often as it
How do you manage your time for social media marketing? Read More »
Why doesn’t selling work long term? First, let’s define “selling”: For the purpose of this article, “selling” means using sales techniques to get people to buy, regardless of whether they need what you offer or not, or whether it will be a good fit for them or not. Here are 4 reasons why selling doesn’t
What are four reasons why selling doesn’t work long term? Read More »
Regardless of what you offer, you will need to convince people to buy from you. Doing a “hard sell” is not for everyone, and personally we don’t like to do it. So, when you want people to buy from you or employ your services, how do you convince them to do business with you? In
Which three methods can you use to convince people to buy from you? Read More »
If you have been in business for any length of time, you probably have one or more of them: The perfect (or ideal) customer. People who do business with your regularly, and do so in amounts that make a difference to your bottom line. Not to mention that they are so happy with their client/customer
Why do you need to have and understand your perfect customer? Read More »
