Don’t like reading? Listen to the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: Times are tough – for businesses in most industries, anyway. Many businesses are struggling right now. How can you improve your marketing ROI without increased expenditure? For some business owners, getting it […]
Six Ways to Make Your Marketing Better Next Year Read More »
If you don’t like reading, try the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: Let’s face it: The ongoing fees for marketing agencies can be high. And depending on where you are in your business journey, it can be a strain on your disposable income.
Marketing Agency Fees Bleeding You Dry? 4 Ways to Work Around it Read More »
Don’t like reading? Listen to the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: In our fast-paced world, the only constant thing is change. Does it have any effect on marketing principles? Nowadays even the pace of change is increasing exponentially – but change never
Is The Basic Logic of Marketing Truly Timeless? Read More »
Don’t like reading? Listen to the audio version of this article: Whether you promote your e-commerce store using search engine optimization, or whether you use social media or paid advertising, poor product descriptions will hurt your sales – and even your traffic from Google. Many online shop owners simply take the product name and description
Are your product descriptions hurting your e-commerce marketing? Read More »
Don’t like reading? Listen to the audio version: Many small businesses – literally – have no idea to whom they are marketing and advertising. Those who will become buyers are the ones they want to reach. Way too many business owners have a lack of understanding of who is going to become a buyer. Knowing
How Do You Build a Typical Customer Profile? Read More »
Don’t like reading? Listen to the audio version: When it comes to knowledge about marketing, there are two sides to the proverbial coin… On the one hand, if – in the knowledge you hold, however little – you have a formula that works for your business, then it’s great (for as long as it
Four Steps To Becoming A Competent Marketer Read More »
Many people seem to think that word of mouth marketing is outdated, and has no place in our impatient modern society. After all, we have everything at our fingertips, right? Well… No. With all of the scams and misinformation out there, word of mouth marketing is more important than ever. A long time ago, it
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When you rely on organic traffic for your small business marketing, there are many pitfalls. Sadly, each of these could cost you customers or clients. And when you calculate the lifetime value of each customer or client, losing one potential buyer suddenly becomes very expensive. Here are 5 common marketing mistakes by small business owners:
Are you making these 5 small business marketing mistakes? Read More »
No, we don’t mean stalking in the personal sense. Aside from being illegal, it could be very labor intensive to stalk each prospect individually. Not to mention that since you won’t have their information yet, you won’t be able to find them… But there is a way to do it. Legally. First, WHY would you
Should You Stalk Your Website Visitors? Read More »
For many small business owners, consistent social media activity is challenging. There is just so much to do, and social media tends to be pushed further and further down the list in favour of other business activities. But is it really an issue? What happens if you just “post whenever you get around to it”?
Do You Need to be Consistent in Your Social Media Marketing? Read More »
