When it comes to marketing and advertising, and sometimes even branding, many small business owners consider the terms to be interchangeable. Of course, that excludes those who think branding is having a company name and a logo… The reality, however, is that knowing the differences between each of these will allow you to formulate a […]
What is The Difference Between Branding, Marketing, and Advertising? Read More »
Two weeks ago, we published a blog post about content repurposing. After all, many successful people advocate it, right? And given the effort vs reward ratio, it makes sense, right? While we have done some repurposing from time to time, we decided to do it more efficiently, and explore the full extent of its potential…
The Content Repurposing Experiment: Was it Worth it? Read More »
2026 is here. It sneaked up on us. So, what are your marketing plans for 2026? Will you be throwing some more stuff at the wall, and see what sticks? Some smart person once said: As long as you keep doing what you are doing, you will keep on getting what you currently get. Some
What is Your Marketing Strategy for 2026? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: What does it mean to repurpose content? Simply put, it refers to the practice of taking one piece of content, and presenting all or parts of it in different formats, adapted
7 Steps to Repurpose Content Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: We have reached a point in time where having a website is no longer optional, even if you are just a small local business. There is a reason why Google has
How Should You Build Your Small Business Website? Read More »
So much is changing on the internet, and at such an alarming rate, that it begs the question: Will content marketing still matter in a year from now? With so much happening in AI advancements, and so many new things happening in quick succession, some people wonder whether it is still worth investing in creating
Will Content Marketing Still Matter in a Year From Now? Read More »
Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Are you disappointed with the results of your small business marketing efforts? Or do you see results, but they are not quite what you hoped for? There are a number of pitfalls
Eight Marketing Mistakes Small Business Owners Make Read More »
Don’t like reading? Listen tot he audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: If you missed our blog post last week about crafting a high quality blog post, you can Click Here to read it. Let’s continue: Picking the right topics for your blog posts
How Do You Choose the Right Topic for Your Small Business Blog Post? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Many small business owners think that blogs are just for big companies. After all, there is so little going on in their business, especially if it is highly specialized, that there
Blog Writing for Small Businesses – a Step-by-Step Guide Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Many small business owners tend to put a lot of their time, money and energy into acquiring new clients or customers, while overlooking the proverbial goldmine they already own: Their existing
Five Reasons Why Repeat Customers Are More Valuable Than New Ones Read More »
