Here’s the brutal truth that many small business owners never understand: People prefer to buy from businesses they trust. Only when no other option is available, or if they cannot afford to buy from the trusted option, will they look elsewhere. Depending on the market you serve, that could mean that you are competing against […]
Building Brand Trust – Six Simple Steps Any Small Business Can Take Read More »
The reality is that, despite all of the available information and tools, most small businesses struggle with marketing. What nobody tells you is that marketing can be confusing. Especially when you keep in mind all of the “experts” online who often give conflicting advice. That makes it hard to figure out who the real experts
How to Craft a Marketing Plan For Your Small Business in Six Steps Read More »
As discussed in our previous article about content repurposing, it is something that can provide incredible leverage if you keep at it. However, many people feel it is simply too much work, or that it would cost to much to outsource. Others try to do too much, become overwhelmed, and quit. The reality is that
How to Create a Content Repurposing Plan That Works for You Read More »
When it comes to marketing and advertising, and sometimes even branding, many small business owners consider the terms to be interchangeable. Of course, that excludes those who think branding is having a company name and a logo… The reality, however, is that knowing the differences between each of these will allow you to formulate a
What is The Difference Between Branding, Marketing, and Advertising? Read More »
Two weeks ago, we published a blog post about content repurposing. After all, many successful people advocate it, right? And given the effort vs reward ratio, it makes sense, right? While we have done some repurposing from time to time, we decided to do it more efficiently, and explore the full extent of its potential…
The Content Repurposing Experiment: Was it Worth it? Read More »
2026 is here. It sneaked up on us. So, what are your marketing plans for 2026? Will you be throwing some more stuff at the wall, and see what sticks? Some smart person once said: As long as you keep doing what you are doing, you will keep on getting what you currently get. Some
What is Your Marketing Strategy for 2026? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: What does it mean to repurpose content? Simply put, it refers to the practice of taking one piece of content, and presenting all or parts of it in different formats, adapted
7 Steps to Repurpose Content Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: We have reached a point in time where having a website is no longer optional, even if you are just a small local business. There is a reason why Google has
How Should You Build Your Small Business Website? Read More »
So much is changing on the internet, and at such an alarming rate, that it begs the question: Will content marketing still matter in a year from now? With so much happening in AI advancements, and so many new things happening in quick succession, some people wonder whether it is still worth investing in creating
Will Content Marketing Still Matter in a Year From Now? Read More »
Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Are you disappointed with the results of your small business marketing efforts? Or do you see results, but they are not quite what you hoped for? There are a number of pitfalls
Eight Marketing Mistakes Small Business Owners Make Read More »
