Lisech

Everybody is an “expert” – but we don’t claim to be

When it comes to “marketing agencies”, you will find the marketplace flooded with “experts”. Allow me to explain… Seth Godin was quoted out of context. When he created the old “Squidoo” platform, he said “everybody is an expert”. He meant that everybody is good at something. Fast forward a decade or so, and people seem …

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How can I simplify my marketing? 5 Tips for more efficient marketing

Many small business owners struggle with their marketing. They work so hard to just “do business” that marketing becomes a time consuming chore. This is how you can simplify it all, and spend less time on it. 1. At the start, focus on one channel: Instead of wanting to be “everywhere”, rather concentrate on taking …

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