We have seen it so many times… New business owners start their online marketing, and they want to be “everywhere”. While it might sound great in theory, there are a few major flaws with that approach. If you want to be on all social media networks at once… Keep the following in mind: 1. […]
5 Reasons Why You Shouldn’t Try to be Everywhere at Once Read More »
When it comes to optimizing your videos for Youtube, it is somewhat less complex than optimizing website content for Google. With that being said, however, there are still a few things you may want to pay attention to… (on top of the things we discussed in last week’s blog post about getting more Youtube Exposure)
4 Less Obvious Youtube Ranking Factors that Determine Your Exposure Read More »
Creating longer videos (not shorts or reels; ideally ten minutes or longer), usually involves quite a bit of work and/or money. It makes sense for you to want the best possible return on that outlay – especially if you plan on doing it regularly. Short form videos can be uploaded to several social networks, but
6 Ways to Get More Customers From Your Longer Videos Read More »
Youtube is the second largest search engine on the planet. Thankfully, Youtube SEO is still a lot simpler than optimizing for Google search. In addition to that, the very nature of Youtube works in your favor: On Google, They just want to give you the top search results, and make some money from ads in
5 Ways to Improve Exposure on Youtube Read More »
For many years, ranking a local business in Google was very simple. It was just a matter of identifying the right keyword phrases to target, adding your location, and voila! You were on the first page of Google. Search engine optimization was a breeze, especially for local businesses. Now… It’s not that simple any more.
Is it Time to Forget About Google and SEO? Read More »
When trying to promote a B2B services business on Instagram, many small business owners look at all of the “novelty content”, pictures of people’s meals and the content from “social media influencers”… And they fail to see how they can fit into all of that. Yes, it’s true that it is a “social” network. People
5 Ways to Use Instagram to Promote Your B2B Services Business Read More »
Yes, you read that right. Good marketing is timeless. Despite what “everybody” might be saying, not much has changed. Fair enough, our understanding of marketing and people has improved. Along with that, there is more competition, and ads have become better in general. But at the heart of it all is human nature: All good
6 Reasons Why Good Marketing is Timeless Read More »
Everything around us is evolving at an alarming age. The digital age has reached the era of AI. But where does that leave your small business branding efforts? Well, the good news is that while the methods of execution have changed, the principles of branding remains the same. While people may be changing their content
How can small business branding remain timeless in the digital age? Read More »
To many people, short form video seems like a fad (it’s a common misconception). Something the young people of today are getting into in order to fit more entertainment into short periods of time. The reality, however, is a lot different from that. The fact of the matter is that more and more people are
Ten Common Misconceptions About Short Form Video Marketing Read More »
Yes, it’s a real question. Can you “take over” page of Google’s search results? It used to be possible – a long time ago, someone published an ebook with that title. By now you may be wondering… What the heck is he rambling about? Allow me to explain: To “take over page one” doesn’t just
Can You Take Over Page One of Google? Read More »
