On the one hand, having a personal brand doesn’t make much sense. After all, it’s not that easy to sell. It’s not usually regarded as a business asset… But should it be? The trend in personal branding: Several wealthy people have built solid personal brands over the years. It is a notable departure from the […]
Do You Need a Personal Brand? Read More »
There is a misunderstanding by many of what a marketing strategy is about. Marketing and advertising are two completely different subjects. Your marketing strategy is long term. Its goal is to show people the value of your company. Advertising is short term and aimed at finding immediate buyers for your product or service. Your ideal
Marketing Strategy – Which 3 Points Should You Consider? Read More »
Branding is the load, while marketing is the vehicle. The load will not move without the vehicle. It takes a marketing strategy (vehicle) to get the brand (load) moving. The vehicle also has to reach interested buyers. Value Without something in the vehicle it lacks value. Every strategy must take the load into consideration. The
Why Is It Important To Have A Brand To Market? Read More »
Google holds more than 90% of the search market share. Unfortunately, that very popularity figure has turned it into a nightmare for small business owners. Simply speaking, Google has to try and rank so many different websites, many of which differ very little in terms of quality, that it had to resort to some extreme
What Are Your Options if Google Doesn’t Work for You? Read More »
We have seen it so many times… New business owners start their online marketing, and they want to be “everywhere”. While it might sound great in theory, there are a few major flaws with that approach. If you want to be on all social media networks at once… Keep the following in mind: 1.
5 Reasons Why You Shouldn’t Try to be Everywhere at Once Read More »
When it comes to optimizing your videos for Youtube, it is somewhat less complex than optimizing website content for Google. With that being said, however, there are still a few things you may want to pay attention to… (on top of the things we discussed in last week’s blog post about getting more Youtube Exposure)
4 Less Obvious Youtube Ranking Factors that Determine Your Exposure Read More »
Creating longer videos (not shorts or reels; ideally ten minutes or longer), usually involves quite a bit of work and/or money. It makes sense for you to want the best possible return on that outlay – especially if you plan on doing it regularly. Short form videos can be uploaded to several social networks, but
6 Ways to Get More Customers From Your Longer Videos Read More »
Youtube is the second largest search engine on the planet. Thankfully, Youtube SEO is still a lot simpler than optimizing for Google search. In addition to that, the very nature of Youtube works in your favor: On Google, They just want to give you the top search results, and make some money from ads in
5 Ways to Improve Exposure on Youtube Read More »
For many years, ranking a local business in Google was very simple. It was just a matter of identifying the right keyword phrases to target, adding your location, and voila! You were on the first page of Google. Search engine optimization was a breeze, especially for local businesses. Now… It’s not that simple any more.
Is it Time to Forget About Google and SEO? Read More »
When trying to promote a B2B services business on Instagram, many small business owners look at all of the “novelty content”, pictures of people’s meals and the content from “social media influencers”… And they fail to see how they can fit into all of that. Yes, it’s true that it is a “social” network. People
5 Ways to Use Instagram to Promote Your B2B Services Business Read More »
