The majority of startup companies and small businesses either hire a website creator or find a friend to create their website for little or nothing. The company they hire or the person they have to create the website have little or no knowledge of marketing. Why does your website exist, or why will it exist? […]
What does website design have to do with marketing? Read More »
Many small business owners don’t look at their websites through the eyes of their visitors. As long as it looks good to them, they are happy to sign off. Even worse, very few web designers look at the websites they build through the eyes of the prospective visitor. They just want to make it look
How Do Visitors REALLY Experience Your Website? Read More »
For the sake of convenience, many small business owners want to have as little to do with their websites as possible. They will pay someone else to register the domain, host the website, and maintain it. Then they will simply pay their monthly fee, and forget about it. (All while the web design company keeps
Does Your Web Designer Own YOU? Read More »
Over the years, having built many websites for many clients, and fixed many non-performing websites. Many of those were stunning-looking designs. But here’s the thing: Building a website that “looks cool” is not enough. To make it worse, many, many web designers out there have no idea how a website is supposed to work. Not
6 Things That are More Important Than Your Website’s Design Read More »
Google is always striving to give their search engine users the best possible user experience. Over the years they took countless steps to prevent poor quality web pages from showing up in their search results. Unfortunately, there were two ways in which they got it wrong – big time. And it affects both search engine
Two Ways in Which Google Really Messed up the Search Results Read More »
There is a great debate going on about the use of AI content, especially on your own website or blog. Should you be using it, or not? The answer may be a bit more complex than you think… There are a few things you want to keep in mind. Some of them are about the
The Great Debate – Should You Use AI Content on Your Website? Read More »
On the one hand, having a personal brand doesn’t make much sense. After all, it’s not that easy to sell. It’s not usually regarded as a business asset… But should it be? The trend in personal branding: Several wealthy people have built solid personal brands over the years. It is a notable departure from the
Do You Need a Personal Brand? Read More »
There is a misunderstanding by many of what a marketing strategy is about. Marketing and advertising are two completely different subjects. Your marketing strategy is long term. Its goal is to show people the value of your company. Advertising is short term and aimed at finding immediate buyers for your product or service. Your ideal
Marketing Strategy – Which 3 Points Should You Consider? Read More »
Branding is the load, while marketing is the vehicle. The load will not move without the vehicle. It takes a marketing strategy (vehicle) to get the brand (load) moving. The vehicle also has to reach interested buyers. Value Without something in the vehicle it lacks value. Every strategy must take the load into consideration. The
Why Is It Important To Have A Brand To Market? Read More »
Google holds more than 90% of the search market share. Unfortunately, that very popularity figure has turned it into a nightmare for small business owners. Simply speaking, Google has to try and rank so many different websites, many of which differ very little in terms of quality, that it had to resort to some extreme
What Are Your Options if Google Doesn’t Work for You? Read More »
