Don’t like reading? Listen to the audio version: Many small businesses – literally – have no idea to whom they are marketing and advertising. Those who will become buyers are the ones they want to reach. Way too many business owners have a lack of understanding of who is going to become a buyer. Knowing […]
How Do You Build a Typical Customer Profile? Read More »
Don’t like reading? Listen to the audio version: When it comes to knowledge about marketing, there are two sides to the proverbial coin… On the one hand, if – in the knowledge you hold, however little – you have a formula that works for your business, then it’s great (for as long as it
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Many people seem to think that word of mouth marketing is outdated, and has no place in our impatient modern society. After all, we have everything at our fingertips, right? Well… No. With all of the scams and misinformation out there, word of mouth marketing is more important than ever. A long time ago, it
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When you rely on organic traffic for your small business marketing, there are many pitfalls. Sadly, each of these could cost you customers or clients. And when you calculate the lifetime value of each customer or client, losing one potential buyer suddenly becomes very expensive. Here are 5 common marketing mistakes by small business owners:
Are you making these 5 small business marketing mistakes? Read More »
Your web designer is probably not a marketing professional. Unless, of course, you are paying several thousand dollars for your website, and even then you need to check to see what you get for your money. Let this information sink in for a minute. The reality is that most web designers are just that: Designers.
5 Dangers Of Hiring A Web Designer Without Experience In Marketing Read More »
We live in an age of convenience and impatience. Technology and fast internet has turned marketing into a whole different ball game. Infinite choices has made us overly critical of what we have to deal with, and any friction can scare prospects away… First, let’s define “friction”: Friction is the actions required by any visitor
Is Friction Hurting Your Online Marketing? Read More »
No, we don’t mean stalking in the personal sense. Aside from being illegal, it could be very labor intensive to stalk each prospect individually. Not to mention that since you won’t have their information yet, you won’t be able to find them… But there is a way to do it. Legally. First, WHY would you
Should You Stalk Your Website Visitors? Read More »
For many small business owners, consistent social media activity is challenging. There is just so much to do, and social media tends to be pushed further and further down the list in favour of other business activities. But is it really an issue? What happens if you just “post whenever you get around to it”?
Do You Need to be Consistent in Your Social Media Marketing? Read More »
Some people would like to believe that email marketing has reached its expiration date. That argument has been thrown around for several years. Yet, when it comes to results, email marketing consistently outperforms other forms of automated follow-up. Fair enough, email marketing techniques have improved along the way, and AI opened up even more possibilities.
What is The Best Way to Build a List of Email Prospects? Read More »
Most small business websites lose 95% or more of the visitors that come their way. Sadly, most owners never even bother to look at their site’s statistics, so they never even know that this is happening. Note: For many local business owners, having a website is a distraction from running their business. They just want
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