Don’t like to read? Listen to the audio version: For many small business owners, their style of management is simply “how they do things”. However, when it comes to outsourcing your marketing – or any other service, for that matter – there is a fine line between a discerning client and one that drags the […]
Are You a Nightmare Client for Your Marketing Agency? Read More »
Don’t like reading lots of text? Listen tot he audio version: Many small business owners struggle when it comes to marketing. As a result, it is often one of the first things to be outsourced. However… Many of them do so before they are actually able to afford it, and/or before they are ready for
Three Instances When You Should NOT Hire a Digital Marketing Agency Read More »
Don’t like reading? Listen to the audio version: Yes, you read that right. Video makes up 82% of all content consumed online. While a big chunk of that may be for entertainment, it should give any small business owner some serious food for thought about their marketing. Fair enough, the consumption percentage of video probably
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Don’t like reading? Listen to the audio version of this article: Whether you promote your e-commerce store using search engine optimization, or whether you use social media or paid advertising, poor product descriptions will hurt your sales – and even your traffic from Google. Many online shop owners simply take the product name and description
Are your product descriptions hurting your e-commerce marketing? Read More »
Don’t like reading? Listen to the audio version: Many small businesses – literally – have no idea to whom they are marketing and advertising. Those who will become buyers are the ones they want to reach. Way too many business owners have a lack of understanding of who is going to become a buyer. Knowing
How Do You Build a Typical Customer Profile? Read More »
Don’t like reading? Listen to the audio version: When it comes to knowledge about marketing, there are two sides to the proverbial coin… On the one hand, if – in the knowledge you hold, however little – you have a formula that works for your business, then it’s great (for as long as it
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Many people seem to think that word of mouth marketing is outdated, and has no place in our impatient modern society. After all, we have everything at our fingertips, right? Well… No. With all of the scams and misinformation out there, word of mouth marketing is more important than ever. A long time ago, it
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When you rely on organic traffic for your small business marketing, there are many pitfalls. Sadly, each of these could cost you customers or clients. And when you calculate the lifetime value of each customer or client, losing one potential buyer suddenly becomes very expensive. Here are 5 common marketing mistakes by small business owners:
Are you making these 5 small business marketing mistakes? Read More »
Your web designer is probably not a marketing professional. Unless, of course, you are paying several thousand dollars for your website, and even then you need to check to see what you get for your money. Let this information sink in for a minute. The reality is that most web designers are just that: Designers.
5 Dangers Of Hiring A Web Designer Without Experience In Marketing Read More »
We live in an age of convenience and impatience. Technology and fast internet has turned marketing into a whole different ball game. Infinite choices has made us overly critical of what we have to deal with, and any friction can scare prospects away… First, let’s define “friction”: Friction is the actions required by any visitor
Is Friction Hurting Your Online Marketing? Read More »
