Short form video is all the rage, and has been for a while. Just look at the meteoric rise of not only Tiktok, but also Youtube shorts, and reels on Instagram and Facebook. But why is it so popular? On the one hand, the concept of instant gratification has been around for a while. So, […]
Why is short form video doing so well? Read More »
Is artificial intelligence overrated? Is it necessary to have an AI chatbot set up on your small business website? Considering the size of your website and your company, should you even bother? The short answer is that it doesn’t work for everyone, but it does work for many. Will it work for you? Let’s see.
Why would you need an AI chatbot on your small business website? Read More »
Will search engine optimization be replaced by optimizing for artificial intelligence? And where does that leave YOU? The reality is that AI is quickly starting to influence many spheres of life, and its influence is guaranteed to expand. As a website owner trying to be seen in Google… Where does that leave YOU? First,
Will SEO be replaced by AIO? Read More »
Choosing keywords is not only critical when setting up your website, but it is also critical when creating any new content for your blog or social media. Why is your choice of keywords so important? Well, the answer to that is two-fold: a. The keyword phrases that people search for – and respond to –
What are two ways to choose keywords that help you reach your audience? Read More »
In today’s world, social media marketing is a must for any business. However, as competition online increases, it demands more time than in the past to connect with potential customers and clients. Sadly, that often means that – especially for very small businesses and solopreneurs – it simply doesn’t get done as often as it
How do you manage your time for social media marketing? Read More »
Why doesn’t selling work long term? First, let’s define “selling”: For the purpose of this article, “selling” means using sales techniques to get people to buy, regardless of whether they need what you offer or not, or whether it will be a good fit for them or not. Here are 4 reasons why selling doesn’t
What are four reasons why selling doesn’t work long term? Read More »
Regardless of what you offer, you will need to convince people to buy from you. Doing a “hard sell” is not for everyone, and personally we don’t like to do it. So, when you want people to buy from you or employ your services, how do you convince them to do business with you? In
Which three methods can you use to convince people to buy from you? Read More »
The term “long tail keywords” is as old as the term “bum marketing” (a technique using article marketing, popular more than a decade ago). But why are long tail keywords important? Firstly, what are long tail keywords? The term refers to specific strings of words used to describe specific things. For instance, something like “diet”
Why are long tail keywords important? Read More »
If you have been in business for any length of time, you probably have one or more of them: The perfect (or ideal) customer. People who do business with your regularly, and do so in amounts that make a difference to your bottom line. Not to mention that they are so happy with their client/customer
Why do you need to have and understand your perfect customer? Read More »
Marketing is about convincing those who find value in your product or service that you are not only the best choice, you are the only real choice to provide a solution to their situation. Let’s break that down: Marketing is about convincing: At the end of the day, effective marketing is about converting prospects into
What is marketing about? Read More »
