Yes, you read that right. Good marketing is timeless. Despite what “everybody” might be saying, not much has changed. Fair enough, our understanding of marketing and people has improved. Along with that, there is more competition, and ads have become better in general. But at the heart of it all is human nature: All good […]
6 Reasons Why Good Marketing is Timeless Read More »
Everything around us is evolving at an alarming age. The digital age has reached the era of AI. But where does that leave your small business branding efforts? Well, the good news is that while the methods of execution have changed, the principles of branding remains the same. While people may be changing their content
How can small business branding remain timeless in the digital age? Read More »
To many people, short form video seems like a fad (it’s a common misconception). Something the young people of today are getting into in order to fit more entertainment into short periods of time. The reality, however, is a lot different from that. The fact of the matter is that more and more people are
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Yes, it’s a real question. Can you “take over” page of Google’s search results? It used to be possible – a long time ago, someone published an ebook with that title. By now you may be wondering… What the heck is he rambling about? Allow me to explain: To “take over page one” doesn’t just
Can You Take Over Page One of Google? Read More »
Do you offer something that fills a want or need your customers will have? Is your brand viable? Do you know about your audience for the product or service? Where is your audience and how can you best reach them? What are you willing to give to get what you want? Are you filling a
What 5 things should precede your marketing strategy? Read More »
When it comes to marketing your small business, do you ever feel as if you are going nowhere, despite having access to all of the information out there? Fair enough, for most small business owners it is a battle to find the time to do it. And if they delegate or outsource it, they don’t
Is Your Small Business Marketing Getting Lost in the Noise? Read More »
Yes, AI is disrupting everything. Right now, you can build a website in minutes using AI. But should you? That depends… But first, allow me to explain how it works: Up until a short while ago, if you wanted AI to build your website, you had to give it a list of instructions half a
Should You be Building Your Next Website Using AI? Read More »
For many small businesses, creating regular social media content can be a very expensive exercise. Not to mention that creating it yourself can often be either too time consuming or simply beyond your skill set. In cases like these, what do you do? After all, each and every social media platform rewards consistency, so ideally
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If you don’t understand your target customer, it can cost you dearly. Sadly, many small business owners never bother to take the time to compile an ideal customer profile. In the process, they either end up dealing with people they don’t really relate to, or they end up struggling to gain any real traction in
What Happens When You Don’t Understand Your Target Customer? Read More »
Is it worth is to use video on your local business website? Yes, video is all the rage on social media. But for your website? Actually, the benefits are substantial. In fact, when you read the list below, you may find it surprising that so few local businesses actually make use of video on their
Do You Need Videos on Your Small Business Website? Read More »
