Do you offer something that fills a want or need your customers will have? Is your brand viable? Do you know about your audience for the product or service? Where is your audience and how can you best reach them? What are you willing to give to get what you want? Are you filling a […]
What 5 things should precede your marketing strategy? Read More »
When it comes to marketing your small business, do you ever feel as if you are going nowhere, despite having access to all of the information out there? Fair enough, for most small business owners it is a battle to find the time to do it. And if they delegate or outsource it, they don’t
Is Your Small Business Marketing Getting Lost in the Noise? Read More »
Yes, AI is disrupting everything. Right now, you can build a website in minutes using AI. But should you? That depends… But first, allow me to explain how it works: Up until a short while ago, if you wanted AI to build your website, you had to give it a list of instructions half a
Should You be Building Your Next Website Using AI? Read More »
For many small businesses, creating regular social media content can be a very expensive exercise. Not to mention that creating it yourself can often be either too time consuming or simply beyond your skill set. In cases like these, what do you do? After all, each and every social media platform rewards consistency, so ideally
4 Ways to Create Social Media Content Without Breaking the Bank Read More »
If you don’t understand your target customer, it can cost you dearly. Sadly, many small business owners never bother to take the time to compile an ideal customer profile. In the process, they either end up dealing with people they don’t really relate to, or they end up struggling to gain any real traction in
What Happens When You Don’t Understand Your Target Customer? Read More »
Is it worth is to use video on your local business website? Yes, video is all the rage on social media. But for your website? Actually, the benefits are substantial. In fact, when you read the list below, you may find it surprising that so few local businesses actually make use of video on their
Do You Need Videos on Your Small Business Website? Read More »
By now, most local business owners have been approached by someone offering to “put their website at the top of Google”. While this simple sales pitch has landed many clients to many marketers, it has also caused many small business owners to spend loads of money on advertising which didn’t perform as expected. Allow me
Is Being “at The Top of Google” worth it or not? Read More »
Ever since Facebook started gaining traction more than a decade ago, more and more small business owners have been turning towards social media to reach potential customers or clients. For some of them, the results were astounding, while many others simply found their voices were lost in the crowd. If you fall into the latter
How Can You Reach Prospects Outside Your Sphere of Social Media Influence? Read More »
Many people consider small business marketing consultants a waste of money. And in some cases they are. After all, nowadays “everybody is an expert”, and every second person has “a marketing agency”. While you will definitely have to do some due diligence, it’s not all doom and gloom. 5 Ways in which a small business
5 Ways in Which a Small Business Marketing Consultant Can Help You Read More »
When asked if they have a short from video strategy, most small business owners tend to respond with “I put up a video once or twice a week”. Sadly, while most business owners understand the concept of business strategy, not many understand the difference between strategy and tactics when it comes to online marketing. A
Do You Have a Short Form Video Strategy for Your Small Business? Read More »
