If you don’t understand your target customer, it can cost you dearly. Sadly, many small business owners never bother to take the time to compile an ideal customer profile. In the process, they either end up dealing with people they don’t really relate to, or they end up struggling to gain any real traction in […]
What Happens When You Don’t Understand Your Target Customer? Read More »
Is it worth is to use video on your local business website? Yes, video is all the rage on social media. But for your website? Actually, the benefits are substantial. In fact, when you read the list below, you may find it surprising that so few local businesses actually make use of video on their
Do You Need Videos on Your Small Business Website? Read More »
By now, most local business owners have been approached by someone offering to “put their website at the top of Google”. While this simple sales pitch has landed many clients to many marketers, it has also caused many small business owners to spend loads of money on advertising which didn’t perform as expected. Allow me
Is Being “at The Top of Google” worth it or not? Read More »
Ever since Facebook started gaining traction more than a decade ago, more and more small business owners have been turning towards social media to reach potential customers or clients. For some of them, the results were astounding, while many others simply found their voices were lost in the crowd. If you fall into the latter
How Can You Reach Prospects Outside Your Sphere of Social Media Influence? Read More »
Many people consider small business marketing consultants a waste of money. And in some cases they are. After all, nowadays “everybody is an expert”, and every second person has “a marketing agency”. While you will definitely have to do some due diligence, it’s not all doom and gloom. 5 Ways in which a small business
5 Ways in Which a Small Business Marketing Consultant Can Help You Read More »
When asked if they have a short from video strategy, most small business owners tend to respond with “I put up a video once or twice a week”. Sadly, while most business owners understand the concept of business strategy, not many understand the difference between strategy and tactics when it comes to online marketing. A
Do You Have a Short Form Video Strategy for Your Small Business? Read More »
How can small businesses use ChatGPT4 for marketing? Used properly, it can be an incredibly powerful tool to save you time and money. Allow me to elaborate… First off, ChatGPT4 is the professional – and paid – version of ChatGPT. There are two major differences between ChatGPT3.5 – the free version, and GPT4: a. ChatGPT4
How Can You Use ChatGPT4 for Small Business Marketing? Read More »
More and more small businesses are getting into email marketing. Visitors are invited to join a mailing list, and once on the list they are then sent a mixture of information and offers at regular intervals. Back in his younger days, one of the team tried his hand at being a furniture salesman. He wasn’t
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As AI content continues to flood the internet, the line between real and fake has become so blurred that there is a sea of gray in between. For now, it is still relatively easy – for humans – to discern fake from real. As for AI figuring out what is AI content and what is
AI and Content Uniqueness – is Everything Going Gray? Read More »
Using AI for email marketing opens many new doors, even for small business owners. Used correctly, it can have a tremendous impact on your conversion rates and profits. Is email marketing still useful in 2023? Well, consider this: Email is still the most personal form of communication, with the least distractions – even in 2023.
AI and Email Marketing – 6 Ways to Boost Your Conversions Read More »
