While just about everyone is jumping on the artificial intelligence bandwagon, running after the next big trend (which it is)… Many people conveniently choose to ignore one basic fact: AI will not help your marketing if your foundations are not in place. Confused? Allow me to explain… First, why do I mean by “AI”? Anything […]
AI Won’t Help Your Marketing if… Read More »
Don’t laugh. It is a legitimate concern. The use of AI to generate content may literally make it impossible to be seen in the not-too-distant future. Allow me to explain… ChatGPT has around 100 MILLION users. (that’s about one out of every 80 people on the planet) And ChatGPT is not the only one of
Is AI going to drown the web in content? Read More »
AI is quickly permeating every aspect of business. AI marketing tools are already a reality. But how exactly will AI be able to help you with your small business’ marketing? Well, a few months ago those options would have been limited. But now, with ChatGPT4 and other tools being able to connect to the internet
What are the 11 different ways AI is going to help you with marketing? Read More »
Short form video is all the rage, and has been for a while. Just look at the meteoric rise of not only Tiktok, but also Youtube shorts, and reels on Instagram and Facebook. But why is it so popular? On the one hand, the concept of instant gratification has been around for a while. So,
Why is short form video doing so well? Read More »
Is artificial intelligence overrated? Is it necessary to have an AI chatbot set up on your small business website? Considering the size of your website and your company, should you even bother? The short answer is that it doesn’t work for everyone, but it does work for many. Will it work for you? Let’s see.
Why would you need an AI chatbot on your small business website? Read More »
Will search engine optimization be replaced by optimizing for artificial intelligence? And where does that leave YOU? The reality is that AI is quickly starting to influence many spheres of life, and its influence is guaranteed to expand. As a website owner trying to be seen in Google… Where does that leave YOU? First,
Will SEO be replaced by AIO? Read More »
Choosing keywords is not only critical when setting up your website, but it is also critical when creating any new content for your blog or social media. Why is your choice of keywords so important? Well, the answer to that is two-fold: a. The keyword phrases that people search for – and respond to –
What are two ways to choose keywords that help you reach your audience? Read More »
In today’s world, social media marketing is a must for any business. However, as competition online increases, it demands more time than in the past to connect with potential customers and clients. Sadly, that often means that – especially for very small businesses and solopreneurs – it simply doesn’t get done as often as it
How do you manage your time for social media marketing? Read More »
Why doesn’t selling work long term? First, let’s define “selling”: For the purpose of this article, “selling” means using sales techniques to get people to buy, regardless of whether they need what you offer or not, or whether it will be a good fit for them or not. Here are 4 reasons why selling doesn’t
What are four reasons why selling doesn’t work long term? Read More »
Regardless of what you offer, you will need to convince people to buy from you. Doing a “hard sell” is not for everyone, and personally we don’t like to do it. So, when you want people to buy from you or employ your services, how do you convince them to do business with you? In
Which three methods can you use to convince people to buy from you? Read More »
