Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: For many larger businesses, running paid ads online is a given. For many, it is the only way to scale their lead generation to the numbers they require to remain viable. […]
Paid Online Advertising Pros and Cons for Small Business Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Very often, small business owners start businesses based on their personal expertise and experience. Social media marketing is not usually one of those fields. As a result, it is either delegated
Seven Common Social Media Marketing Mistakes Among New Business Owners Read More »
Don’t like reading? Listen to the audio below: If you listened to the audio, you may want to Click Here. Otherwise, read on: You started – or bought – a new local business. You need to start marketing it online, but with all of the information out there… Where do you start? 5 Steps to
How Do You Start Doing Online Marketing for a Local Business? Read More »
Don’t like reading? Listen to the audio version below: If you listened to the audio, you may want to Click Here. Otherwise, read on: The choice between using paid advertising or content marketing has been a tough one for many small business owners… Do you simply run ads, and keep on spending money indefinitely, or
Paid- vs Content Marketing – Which One is Best? Read More »
Don’t like reading? Listen to the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: Regardless of what you offer, knowing what matters to your prospective buyers is of critical importance. Without knowing it, you can set yourself up for all types of costly errors. In fact,
How Do You Find Out What Really Matters to Your Target Market? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Small business owners who stem from GenX often find themselves dealing with a lot, even before it comes to marketing. On the one hand they have to run the business effectively
5 Marketing Tips for Senior Small Business Owners Read More »
Don’t like reading? Listen to the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: Content marketing is a double-edged sword… On the one hand, you want to say enough to stand out as a provider of value content, but on the other hand… Well, have you
Does Your Content Marketing Say Too Much? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on. At one point in time, we wondered whether Linkedin was worth using for marketing Lisech… Typically, we prefer to work with older clients (small business owners) – people who are past
How Much of Your Target Market is on Linkedin? Read More »
Don’t like reading? Listen to the audio instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: At times it is interesting to see how people use buzzwords which they have no grasp of. Words like “social media marketing” and “just use AI”… The sad reality is that there
Does Your Social Media Presence Command Attention? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on. For many years, it has been argued that email remains the most intimate form of communication. It contains the fewest distractions, and in most cases, you have the reader’s undivided attention
Is This Better Than Email Marketing? Read More »
