More and more, the search engine optimization landscape is changing. AI-powered search has caused headaches for many SEO experts and consultants. Over the course of the past two and a half years – since ChatGPT was first made available to the public – the world has changed dramatically. Many people predicted it would be a
How Do You Future-proof Your Website Against AI-powered Search? Read More »
Don’t like reading? Listen to the audio version instead: if you listened to the audio, you may want to Click Here. Otherwise, read on: Is Aiming for Viral Content a Bad Idea? Social media is full of “gurus” who teaches “anybody” how to have their content go viral. There are some Youtubers who consistently produce
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To most people reading this, the immediate response would be that AI is going to take over, and very little human intervention will be needed ever again. After all, AI marketing tools are just getting better and better, right? They are convenient, cheaper than paying for labor, and more reliable. The answer, however, might not
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For most marketing agencies, AI is a heaven-sent tool… It can do everything – from doing market- and audience research to generating content ideas, and from generating content to automatically publishing it and sending it to social media. However, as with everything in life, there is a trade-off. Everything comes at a price. Experience comes
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n: As more and more AI tools pop up, it becomes more and more tempting to automate your marketing – completely. After all, if you can automate everything, why not? It can save you a lot of money on wages, and you don’t have to worry about people taking days off or falling ill. However,
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Don’t like reading? Listen to the audio version instead. If you listened tot he audio, you may want to Click Here. Otherwise, read on: Most of us are familiar with the basics of marketing your small business online. You have social media marketing, search engine optimization, and paid ads in various forms and formats. However,
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As a business owner, even if it is a one person operation, you are a brand. Branding comes in three basic forms: Personal (face), logo, and the two combined. There has been more than one instance where the two have been combined. For instance, think about Kentucky Fried Chicken, which still has the founder’s face
As a Brand and Business Owner, Are You Picking Your Priorities Right? Read More »
Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Should you handle your own online marketing? It’s a simple question, but there are many variables to be considered for the answer. Fair enough, many small businesses just starting out cannot
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Don’t like reading? Listen to the audio version instead: If you listened to the audio, you may want to Click Here. Otherwise, read on: Many small business owners who want to outsource their marketing, end up feeling like idiots… They run into sales people who speak a language beyond their understanding, and end up assuming
Are You Falling For B2B Marketing Hype? Read More »
Don’t like reading? Listen to the audio version: If you listened to the audio, you may want to Click Here. Otherwise, read on: Every now and then, some interesting marketing statistics come to light, providing valuable insights for small business owners. When you look at the facts below, you may wonder why so many people
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