Content marketing

Creating longer videos (not shorts or reels; ideally ten minutes or longer), usually involves quite a bit of work and/or money. It makes sense for you to want the best possible return on that outlay – especially if you plan on doing it regularly. Short form videos can be uploaded to several social networks, but […]

Youtube is the second largest search engine on the planet. Thankfully, Youtube SEO is still a lot simpler than optimizing for Google search. In addition to that, the very nature of Youtube works in your favor: On Google, They just want to give you the top search results, and make some money from ads in

When trying to promote a B2B services business on Instagram, many small business owners look at all of the “novelty content”, pictures of people’s meals and the content from “social media influencers”… And they fail to see how they can fit into all of that. Yes, it’s true that it is a “social” network. People

To many people, short form video seems like a fad (it’s a common misconception). Something the young people of today are getting into in order to fit more entertainment into short periods of time. The reality, however, is a lot different from that. The fact of the matter is that more and more people are

For many small businesses, creating regular social media content can be a very expensive exercise. Not to mention that creating it yourself can often be either too time consuming or simply beyond your skill set. In cases like these, what do you do? After all, each and every social media platform rewards consistency, so ideally

Is it worth is to use video on your local business website? Yes, video is all the rage on social media. But for your website? Actually, the benefits are substantial. In fact, when you read the list below, you may find it surprising that so few local businesses actually make use of video on their

When asked if they have a short from video strategy, most small business owners tend to respond with “I put up a video once or twice a week”. Sadly, while most business owners understand the concept of business strategy, not many understand the difference between strategy and tactics when it comes to online marketing. A

While many companies still believe that creating video is too expensive, these short from video statistics prove beyond all doubt that it is the best way to reach potential customers and clients in the current market conditions. First, why is short form video doing so well? Well, aside from the fact that people have come