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How Can You Use ChatGPT4 for Small Business Marketing?

AI, Marketing tools / Lisech

How can small businesses use ChatGPT4 for marketing? Used properly, it can be an incredibly powerful tool to save you time and money. Allow me to elaborate… First off, ChatGPT4 is the professional – and paid – version of ChatGPT. There are two major differences between ChatGPT3.5 – the free version, and GPT4: a. ChatGPT4 […]

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3 Simple Tactics for More Efficient Email Marketing

Uncategorized / Lisech

More and more small businesses are getting into email marketing. Visitors are invited to join a mailing list, and once on the list they are then sent a mixture of information and offers at regular intervals. Back in his younger days, one of the team tried his hand at being a furniture salesman. He wasn’t

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AI and Content Uniqueness – is Everything Going Gray?

AI, Content marketing / Lisech

As AI content continues to flood the internet, the line between real and fake has become so blurred that there is a sea of gray in between. For now, it is still relatively easy – for humans – to discern fake from real. As for AI figuring out what is AI content and what is

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AI and Email Marketing – 6 Ways to Boost Your Conversions

AI / Lisech

Using AI for email marketing opens many new doors, even for small business owners. Used correctly, it can have a tremendous impact on your conversion rates and profits. Is email marketing still useful in 2023? Well, consider this: Email is still the most personal form of communication, with the least distractions – even in 2023.

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15 Eye Opening Short Form Video Statistics

Content marketing / Lisech

While many companies still believe that creating video is too expensive, these short from video statistics prove beyond all doubt that it is the best way to reach potential customers and clients in the current market conditions. First, why is short form video doing so well? Well, aside from the fact that people have come

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7 Short Form Video Content Ideas to Increase Your Reach

Content marketing / Lisech

Short form video is more popular than ever. In fact, Youtube recently started taking steps to fight off spammers on Youtube shorts. And if spammers are using it to make money… That means there is definitely some marketing potential. Note: Short form video content is best described as short mobile videos, ideally under 60 seconds

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How Can AI Help You Write Better Blog Content?

AI, Content marketing / Lisech

Having a blog for your small business is a great way to showcase your expertise and products. AI can help you do it better – if you know how to use it, and what to ask of it. Here are 7 ways in which AI can help you write better blog content. 1. Use AI

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Is AI Making Us Lose Sight of Marketing Reality?

AI / Lisech

It’s a fair question. Are we losing sight of the realities of marketing amidst all of the hype? AI is not just on everybody’s lips… It’s also on (almost) every coder’s project list. There are so many new AI tools being built and launched that it is difficult to keep up even with just the

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AI Won’t Help Your Marketing if…

AI, Marketing tips / Lisech

While just about everyone is jumping on the artificial intelligence bandwagon, running after the next big trend (which it is)… Many people conveniently choose to ignore one basic fact: AI will not help your marketing if your foundations are not in place. Confused? Allow me to explain… First, why do I mean by “AI”? Anything

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Is AI going to drown the web in content?

AI / Lisech

Don’t laugh. It is a legitimate concern. The use of AI to generate content may literally make it impossible to be seen in the not-too-distant future. Allow me to explain… ChatGPT has around 100 MILLION users. (that’s about one out of every 80 people on the planet) And ChatGPT is not the only one of

Is AI going to drown the web in content? Read More »

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